MUMBAI: Colors is experimenting with the social thriller genre with the launch of a fiction show, Chhal - Sheh Aur Maat.

Depicting betrayal and mystery, the daily show will go on air on 19 March at 9 pm. It will add to Colors? programming lineup representing dramas, romantic comedies, sports entertainment and scripted reality.

Produced by 24, it will air from Monday- Friday.

Colors fiction head Prashaant Bhatt said, "This is the first time we?re exploring the social thriller genre and we are happy to have Abbas Mustan supporting our first step. Chhal in our way is a tribute to their kind of film making which forces audiences to think and keeps them on the edge of their seats."

Chhal - Sheh Aur Maat is the story of a newlywed bride who is entwined in a situation where her life changes dramatically. While on honeymoon, a strange man stakes claim on her as his wife leaving behind a mystery on her marriage and life ahead. The story takes the viewers through the trials in the girl?s life as she tries to demystify the truth.

"It may sound like a simple story of a newly-wed bride, but on the contrary, it will take you through twists and turns that have been carefully woven to create the web of mystery and thrill," said Bhatt.

24 Frames producers Bhairavi Raichura and Nandita Mehra added, "Chhal?s story involves a lot of action, where audiences can expect to see an interesting combination of suspense, thrills and daredevil stunts. It is a story that will force you to think and make you question whether what you see is really the truth. While discussing the script, we constantly tried to think like the audience to ensure that the story was not getting predictable at any point."

MUMBAI: Colors, the Hindi general entertainment channel from the Viacom18 stable, has roped in Balaji Telefilms creative head Prashaant Bhatt as the head of fiction.

He will be responsible for driving the fiction properties on the channel and take key decisions on new show productions.

Bhatt will join the channel on 1 December and will be reporting to Colors CEO Raj Nayak.

Nayak commented, "Given Prashaant‘s experience in delivering compelling content for multiple successful fiction properties over the years, we are confident that he will take the Colors‘ fiction shows to a new peak. I am proud to have him on the team, and look forward to co-creating new frontiers in fiction programming on Colors."

Bhatt added, "I have tremendous appreciation for Colors‘ constant attempts towards providing new and innovative content to the viewers through their shows. I am looking forward to working with this incredibly talented group of people and apply my knowledge and experience and contribute to the fiction programming."

Bhatt has over 16 years of experience as a writer and creative director of various fiction properties. In the last few years, he has also been involved in conceptualising shows and creatively heading them for various production houses, which include Rajshri Productions, Cinevistas, Creative Eye, AK Films, UTV and Shreya Creations among others.