MUMBAI: The total European football market grew to a record ?15.3 billion in 2010/11 with the English Premier League clubs generating highest revenue at ?2.3 billion, according to the 21st Annual Review of Football Finance from the Sports Business Group at Deloitte.

Premier League is followed by Germany and Spain (each ?1.6 billion), Italy (?1.4 billion), and France (?0.9 billion).

However, Germany?s Bundesliga remained Europe?s most profitable league with operating profits of ?154 million, a 24 per cent increase on the previous year and widening the gap to the Premier League, where operating profits decreased by ?16 million to ?68 million.

In total, the top 92 clubs in English football saw revenues increase by nine per cent to ?2.9 billion driven largely by broadcast revenue increasing by 13 per cent, to ?1.2 billion in the first year of a new three-year broadcast cycle.

More than 80 per cent of the Premier League clubs? revenue increase was spent on wages, which increased by ?201 million to almost ?1.6 billion, and resulted in a record Premier League wages/revenue ratio of 70 per cent. The top 92 English clubs invested ?167 million in stadia and facilities.

Deloitte Sports Business Group Partner Dan Jones commented, ?The uplift (in revenue) was primarily due to an increase in overseas broadcast deal values, demonstrating once again the Premier League?s unrivalled global popularity.?

The study noted that the operating profits of the clubs reduced by ?16 million to ?68 million and combined pre-tax losses were ?380 million despite increase in revenue as gross transfer spending by Premier League clubs witnessed a 38 per cent increase to reach record level of ?769 million.

?The challenge for clubs remains converting impressive revenue growth into sustainable profits. This will become even more important for a number of clubs as the financial results for 2011/12 will, for the first time, count towards their Uefa Financial Fair Play break-even calculation,? noted Deloitte Sports Business Group Consultant Adam Bull.

Of the ?2.4 billion net debt in the Premier League, 62 per cent is in the form of non-interest bearing ?soft loans?, of which almost 90 per cent relates to three clubs - Chelsea (?819m), Newcastle United (?277m) and Fulham (?200m).

On the positive side of the balance sheet, Premier League clubs recorded a carrying value of tangible fixed assets of almost ?1.9 billion, reflecting the huge investment in facilities seen over the past two decades and a carrying value of player registrations of around ?1.2 billion.

Commenting on the regulatory developments in the game, Deloitte Sports Business Group Director Paul Rawnsley said, ?The rulebooks in England have evolved in recent years to enable a more interventionist approach by the football authorities at all levels of the professional game. In addition, clubs competing in Uefa competitions from the 2013/14 season will be monitored for compliance with the break-even requirement. This is the cornerstone of Uefa?s financial fair play regulations which aim to help clubs across Europe achieve a more sustainable balance between their costs and revenues and encourages investment for the longer term benefit of football.

"A significant number of clubs around Europe have some distance to travel on the road towards compliance. For many clubs there is a renewed focus on increasing revenues and the cost-side of the business model of some clubs also needs adapting. Overall, we expect the effective implementation of these measures, at both domestic and international levels, will help deliver a better balance between clubs? costs and revenues."

MUMBAI: For the fourth successive year, the top six places in Football Money League from Deloitte has remained unchanged with Real Madrid, Barcelona, Manchester United, Bayern Munich, Arsenal and Chelsea retaining their rankings.

Real Madrid is now just one year short of equalling Manchester United?s dominance in the top position during the first eight years of the Money League. They are being chased hard by rivals Barcelona, whose 13 per cent growth in 2010/11 meant revenue surpassed ?450m for the first time. Manchester United?s failure to qualify for the knockout stages of the Champions League in 2011/12 will likely result in the gulf between the club and its Spanish opponents stretching to over ?100m.

The combined revenues of the world?s 20 highest earning football clubs have defied European economic woes by growing 3 per cent on the previous year, the business advisory firm said.

They have achieved double the rate of growth of the economies of the countries represented in the Money League, which grew on average by just 1.7 per cent during the course of 2010 and by 1.3 per cent in 2011.

The 20 clubs generated ?4.4 billion in revenue during the 2010/11 season and now represent over a quarter of the total revenues of the European football market. Nine of the top 20 clubs recorded double-digit growth in the year.

Dan Jones, Partner in the Sports Business Group at Deloitte, commented: ?Continued growth of the top 20 clubs during 2010/11 emphasises the strength of football?s top clubs, especially in these tough economic times. Whilst revenue growth has slowed from 8% in 2009/10 to 3% in 2010/11, their large and loyal supporter bases, ability to drive strong broadcast audiences and continuing attraction to corporate partners has made them relatively resilient to the economic downturn.?

Jones commented: ?Barca?s shirt deal with the Qatar Foundation, will further boost the club?s revenue in 2011/12. Nonetheless, Real Madrid will be confident it can remain at the top of the Money League next year. The two clubs? on-pitch performance, particularly in this season?s Champions League, will have a big influence on the final outcome.?

Once again, the Money League top 20 comprises clubs from the ?big five? European leagues, six of which come from the English Premier League. A further five Premier League clubs were just outside the top 20 for revenues in the 2010/11 season (Aston Villa, Newcastle United, Everton, West Ham United and Sunderland).

The Deloitte Football Money League - 2010/11 revenue

After its first season without Champions League football since 2003/04, Liverpool slipped another place down the Money League, dropping to ninth position. Despite reporting strong growth from its commercial revenues, and a new six-year kit deal with Warrior Sports from 2012/13, Liverpool needs a return to European football to help secure its top 10 position in the Money League. This is under threat from English Premier League rivals Tottenham Hotspur (11th) and Manchester City (12th), among others.

Alan Switzer, a director in the Sports Business Group at Deloitte, said: ?Spurs? recently received planning consent for a new stadium development, coupled with a continuation of their recent on-pitch form, could secure a Money League top 10 position for the club on a frequent basis. A glance across North London to Arsenal leaves little doubt of the scale and impact of the increased matchday revenue opportunities that arise from a modern stadium development.?

Tottenham?s debut in the Champions League, where it reached the quarter-final stages, gave the club a chance to gain 10th spot in this year?s Money League. However, it was leapfrogged by Schalke 04 ? this year?s biggest climbers ? which jumped six places, pushing Italian giants Juventus out of the top 10 in the process. Schalke?s dramatic rise up the Money League came as a result of a Champions League campaign that saw the club reach the semi-finals of the competition. However, a disappointing 14th place finish in the 2010/11 Bundesliga season and failure to qualify for Champions League football in 2011/12 will likely see a drop back down next year.

Despite impressive revenue growth, Manchester City slipped one place in the Money League.

Switzer explained: ?The club?s heavy squad investment secured Champions League football for 2011/12. When combined with the ground breaking 10-year partnership with Etihad, this will provide substantial growth across all three revenue sources and will see City break into the top 10 in the Money League next year.?

Commenting on the impact of UEFA?s financial fair play break-even requirement, Paul Rawnsley, a Director in the Sports Business Group at Deloitte, commented: ?The focus on football?s future financial sustainability is more prevalent in Europe than at any time in the past 20 years. We remain keen to see that translated into a better balance between revenue and expenditure. UEFA?s break-even requirement, to be assessed for the first time in 2013, is helpful in driving this improvement. It is encouraging more owners to consider the longer term development of their clubs, in terms of generating revenues, investing in facilities and youth development, and controlling their expenditures.?

The three clubs that have dropped out of the Money League for 2010/11 (compared to the top 20 clubs based on 2009/10 revenue) are Atl?tico de Madrid, VfB Stuttgart and Aston Villa.