MUMBAI: Zoom has partnered with Safi to launch Safi Presents Zoom Anchor Hunt 2011.

The nationwide hunt is for a girl who has the look and oomph coupled with great personality, confidence and attitude poised to be the newest face on Zoom, the channel said. For the pan-India contest, Mumbai, Delhi, Kolkata, Bangalore, Chandigarh and Pune would play host to the regional auditions.

Zoom CEO Avinash Kaul said, "Zoom is the true face of Bollywood bringing the latest news, gossip, entertainment shows, features and interviews to viewers across the world. The Safi Presents Zoom Anchor Hunt 2011 will help us find hidden talent from across India, confident and glamorous, who will help bring Bollywood closer to the viewers."

The winner of the anchor hunt will win an exclusive one-year contract with the channel, apart from becoming the Face of the Safi campaign for the next season.

"Zoom anchor hunt property fits very well with the brand promise. After all an anchor on TV has to look confident, speak confidence. And be confident," said Hamdard Safi GM marketing Tarundeep Singh Rana.

The channel has also roped in Radio City as the official radio partner for the show. In addition to being the exclusive radio partners, the FM brand will also extend domain expertise to the show.

"Radio City?s popular RJ Salil will dispense voice modulation lessons to the finalists of the show. It is such initiatives that reinforce our belief in forging deep-rooted and meaningful partnerships that result in greater synergies for both partners," said Radio City CEO Apurva Purohit.

The contest is open to girls who are 18-25 years of age. There are three phases to the event and contestants have to register online.

MUMBAI: Star Movies has launched a new initiative, Star Movies Hollywood Premieres, to bring exclusive screenings of the Hollywood titles for their fans a day prior to their official theatrical release.

For the same, the channel will be leveraging the strength of their studio tie ups.

The channel will ask the viewers to participate in a contest and answer questions that will be broadcasted on Star Movies and their India Facebook Fan page. Lucky viewers will get the opportunity to attend the exclusive premiere screening of the latest upcoming movie title.

The property is kick starting with the premier of The Three Musketeers on 13 October at select theaters in Mumbai, Delhi, Bangalore and Kolkata.

To engage viewers further, the English movie channel will also conduct other activities during the screening like lucky draws which gives the viewers a chance to win a Blackberry and Star Movies branded merchandise.

Star movies also holds the exclusive right to premiere other Hollywood biggies like In Time, Twilight Saga- Breaking Dawn and The Darkest Hour among others.

Star India GM and Sr VP, English Channels Saurabh Yagnik says, "Star Movies is a Hollywood expert and a leading destination for the biggest Hollywood blockbusters in India. We are delighted to bring the most awaited and acclaimed Hollywood titles for our Indian viewers and are committed to growing the consumption of Hollywood movies here. We want to continue as Hollywood experts and believe in giving our viewers the complete Hollywood experience by launching a premium brand property, ?Star Movies Hollywood Premieres?. This will give the viewers the opportunity to exclusively experience the premiers, prior to their official theatrical release in India. We have tie ups with some of the biggest studios and aim to enhance viewer engagement and build brand Star Movies."

MUMBAI: Saugata Bagchi has rejoined Tribal DDB India as VP and will be managing the agency‘s Mumbai office. 
 
In July, Bagchi had moved to Digitas India as vice-president and head of its Mumbai office.
 
Previously, he was AVP at Tribal DDB and was heading the client servicing function across all offices of the agency.

DDB Mudra CEO Sandeep Vij said, ?We are indeed pleased to welcome Saugata back on board. His domain knowledge, understanding of business requirements and well honed people skills make him a valuable asset.?

Bagchi added, ?It feels good to be home again! I look forward to handling the new leadership responsibilities, as I enjoy working across different media boundaries to ensure implementation of core business strategy. I am thrilled at the prospect of working closely with my former colleagues.?