MUMBAI: Star India has announced that its sports channels Star Sports 2 and Star Cricket will have a slew of production and programming initiatives around the International Cricket Council (ICC) Champions Trophy 2013.

There will be a dual feed. Star Sports 2 will broadcast the event in Hindi while Star Cricket and Star Cricket HD will showcase the tournament with English commentary. Live coverage will start on 30 May with warm up matches and will continue till the final on 23 June 2013. This is the last edition of the event.

The channels will add technical innovations to boost the viewer?s experience. UltraCam will bring to viewers super-slow, sharper and nuanced imagery. StarCam 360 will give viewers 360-degree camera angles and panoramic views of key match moments. The broadcaster intends to make StarCam 360 a regular feature in international cricket going forward.

Moreover, for the first time, Star Cricket HD will broadcast the ICC Champions Trophy 2013 with Dolby Digital 5.1 Surround Sound technology.

The commentary panel includes Sourav Ganguly, Sunil Gavaskar, Kapil Dev, Navjot Singh Sidhu; Nasser Hussain, Shane Warne; Michael Holding and Wasim Akram.

Analysts like Harsha Bhogle and Jatin Sapru will undertake the hosting duties for the English and Hindi telecast of this event.

Besides showcasing the live action, the channels have also wrap -around elements in order to analyse the game. The central wrap-around show has been rechristened as ?Cricket Live?. This will contain various segments and features such as ?Masterclass?, ?Faceoff?, ?Down the Memory Lane? and ?In the Nets?.

The ?Face-off? segment will see each commentator arguing for his national team?s strengths. In ?Masterclass?, commentators will coach the viewer and give tips on how to improve their understanding of the game. ?In the Nets? will offer coverage of how players get ready for the game while commentators will relive their memories/ experiences of previous English tours in ?Down the Memory Lane?.

ESPN Software India COO Vijay Rajput said, "The ICC Champions Trophy is a true test of cricketing excellence with the top eight ODI teams going head to head to be crowned - Champions. There is no room for error as a defeat can cost a team dearly. We will leave no stone unturned to make this tournament an unprecedented viewing experience and are working with the ICC to deliver a world-class telecast for viewers worldwide.

"With a range of special programming, on-air enhancements, brand new camera angles, state-of-the-art graphics along with a high quality team of analysts comprising some of the great names of international cricket we intend to take the fan engagement to a newer level by redefining the way international cricket has been showcased till date".

Meanwhile the event is set to reach a global audience of 1.5 billion, thanks to new and extended agreements secured by Star Sports. This includes the continuance of long-term partnerships with Fox Sports in Australia, BSkyB in the UK, Sky TV in New Zealand, SuperSport in South Africa and Sub-Saharan Africa and Pehla in the Middle East and North Africa. It also includes the partnership with ESPN in the US and Caribbean and the continued coverage of the ICC events on terrestrial television in Pakistan via PTV, Bangladesh via BTV and Sri Lanka via CSN.

ICC CEO David Richardson said, "The ICC Champions Trophy 2013 will showcase the best teams in the world and to complement the on-field action, ICC and Star Sports will ensure the best possible coverage to the widest audience ever for an international 50-over event."

"For those people around the world who can?t be in England and Wales in person this June, Star Sports? distribution efforts have ensured that 1.5 billion people across the globe can view every single ODI of the tournament from the comfort of their own home," he stated.

MUMBAI: As part of MipTV?s intensified programme for brands, Austrian skydiver Felix Baumgartner and Red Bull Media House?s CCO, Alexander Koppel, will give a MipTV Media Mastermind keynote on 9 April.

The programme also presents a Brands and Content Masterclass and MipTV?s Brand of the Year Award.

Organised by Reed Midem, MipTV will take place in Cannes, 8-11 April, and includes a specialised MipCube programme dedicated to branded content and innovation in television.

The team that achieved the Red Bull Stratos - Mission to the Edge of Space will share their experiences and some key results at MIPTV.

On 14 October 2012, Baumgartner flew 39 km into the stratosphere in a helium balloon, before free falling back to Earth, reaching the speed of 1,342 km/h and becoming the first human to break the sound barrier without any form of engine power.

Red Bull Media House was responsible for the documentation and multi-platform distribution of the Red Bull Stratos mission, which held the world?s attention in 2012 delivering the most watched live stream in history. Eight million eyeballs watched Baumgartner?s feat live on the web and it later entered the 2012 top ten of YouTube?s most viewed videos. During their joint keynote at MIPTV, called ?The Red Bull Stratos Experience?, Baumgartner and Koppel will speak together about the way such a global media event with one of the biggest global exposures has been created.

MIPCube?s Brands and Content Masterclass will gather 60 executives from brands, ad agencies, production companies specialised in branded entertainment, broadcasters, digital platforms, social networks and talent agencies. On 9 April, at the Cannes Majestic Hotel, they will share best practices from a selection of some of the best branded entertainment campaigns, through high-profile presentations, debates, and hands-on workshops.

For its third edition at MipTV, the Brand of the Year Award will recognise the best creation of original video content by a brand and its agency, and its use as a key element of a branded entertainment strategy and campaign. The competition is open until 22 February to all branded entertainment campaigns based on the creation of original video content. Fast Company?s Co.Create, the daily exploration of creativity in the converging worlds of branding, entertainment, and tech, is the official selection partner and the Brand of the Year Award will be presented to the winner during a VIP lunch on 9 April.