MUMBAI: America?s leading business news channel CNBC has rebranded the network?s primetime programming, CNBC Prime, which will debut on 5 March. The rebranding includes a new logo that embodies the shift in primetime programming.

As part of its strategy to explore new formats in primetime, CNBC has also green lit two additional series, Family Business Project and The Big Fix.

Family Business Project gives owners of small family businesses a chance at a game-changing big money prize while The Big Fix follows Marcus Lemonis, self-made master of business turnarounds with a portfolio of over 100 successful companies, putting over $2 million of his own money to turn around failing companies all across America.

"It?s an exciting time at CNBC," said CNBC President and CEO Mark Hoffman. "We are capitalizing on the success of our network. We?re no longer about bulls and bears when we are off the clock. The theme of money threads through everything we do, but the programming equity in primetime lies in the stories and characters themselves."

The network has already announced two series set to premiere on 5 March, Treasure Detectives and The Car Chasers. These are the first new series to kick off CNBC Prime.

"In prime, we?re taking a more personal look at business and money," said CNBC?s SVP of Primetime Alternative Programming Jim Ackerman. "That backdrop encompasses all the elements of great story. These are shows that speak to the American Dream. It?s about ambitions and second chances; failure and success."