MUMBAI: Zee Studio aims to reinforce its connect with its Mumbai viewers through two of its latest initiatives- Studio Karaoke Nights and the Shut-up And Watch (SAW) Film Club. This initiative will be extended across other metros in the country soon.

Movie buffs can watch quality cinema for free in the SAW screening. The Karaoke nights invite the patrons of the club to sing popular movie soundtracks with RJ ?Musicman Mihir? and win prizes from Zee Studio. The channel has partnered with the Oxford Bookstore and Soul Fry with the purpose of connecting with the right segment of the target audience.

he upcoming events on the Zee Studio calendar are the SAW screening of Madame Bovary at Oxford Bookstore on 8th March at 5 PM and the Studio Karaoke Night at Soul Fry, Bandra on 9th March, 9 PM onwards.

"The SAW film club and the Studio Karaoke Nights are initiatives aimed at giving our viewers a direct interface with the channel. Both the initiatives are platforms for celebrating our shared passion for quality cinema with the audience", said Zee Studio business head Sujay Kutty.