MUMBAI: UK pubcaster The BBC‘s commercial arm BBC Worldwide has launched BBC Lifestyle in Indonesia on the newly launched digital pay TV service, Nexmedia.

Nexmedia, owned by PT Elang Mahkota Teknologi Tbk (EMTEK Group), is a flexible plug and play TV service.

BBC Worldwide Channels Asia senior VP, GM Mark Whitehead said, "Indonesia is a major market for us in Asia with the pay-television market there offering enormous room for growth. Two of our other channels, BBC Knowledge and CBeebies, already in the market, are doing extremely well, with both channels consistently rating among the top three among the factual and preschool genres respectively. We are confident that BBC Lifestyle will be just as popular."

Nexmedia president, commissioner David Goldstein said, "We are thrilled to be partnering with BBC. High quality content is a key factor in driving our subscription growth. We are confident that BBC Lifestyle will make Nexmedia‘s channel line-up stronger and more competitive."

BBC Lifestyle offers inspiration for home, family and life with programmes on home and design, food, fashion and style, to entertain, engage and inspire viewers.

The channel is home to Gordon Ramsay‘s latest series as well as ‘Grand Designs‘, where architect, best-selling author and Presenter Kevin McCloud follows some of Britain‘s most ambitious self-building projects, as intrepid individuals attempt to design and construct the home of their dreams.

The launch of BBC Lifestyle on Nexmedia follows closely the formal launch of BBC Knowledge, BBC Lifestyle and BBC Entertainment in Taiwan three weeks ago.