MUMBAI: In an attempt to strengthen its 9 pm slot, Sony Entertainment Television (Set) is launching a new fiction property ?Hongey Judaa Na Hum? on 10 September.

The show will air every Monday to Thursday at 9 pm.

The channel is betting big on the 9 pm slot as it will air its most promising property ?Kaun Banega Crorepati? (KBC) in this time band from Friday to Sunday. Starting today KBC will air from 8.30 to 10 pm.

?Hongey Judaa Na Hum? is replacing Set?s another fiction property ?Saas Bina Sasural? that has gone off-air this week. It will compete with the slot leader Star Plus? ?Diya Aur Bati Hum?, Zee TV?s ?Pavitra Rishta? and Colors? Chhal.

Produced by Shri Adhikari Brothers, ?Hongey Judaa Na Hum? explores the story of a young married couple who are diametrically opposite individuals, who think and behave differently and hail from different socio-economic backgrounds. They fight all the time and challenge each other almost every day, but despite their differences they have one thing in common: being "crazy about each other".

Set senior EVP and business head Sneha Rajani said, "Fiction programming is the foundation for any GEC and we are committed to work with some of the finest creative minds and talent in the industry to bring alive the fiction genre. Hongey Judaa Na Hum is another attempt in this direction and we are happy to partner with Sri Adhikari Brothers to present this brilliant show to our audiences."

Set chief creative director Vivek Bahl added, "In a world that?s getting faster and more practical every day, Hongey Judaa Na Hum is a show that refreshingly begs you to ignore your mind... and follow your heart...! Today, audiences thrive for a good family entertainer, one that they can sit and watch together. We are confident that Hongey Judaa Na Hum will additionally strengthen and spruce up our weekday fiction programming with its unique storyline."

According to the channel, the show begins with a romantic journey but somewhere in the twists and turns of life, things start falling apart in the lives of the leads (played by Aamna Sharif and Raqesh Vashisht). They are driven apart almost to a point of no return, but destiny has something else in store for them. The story does not end here, but starts from this moment.

MUMBAI: Putting an end to the mystery behind the "Ab Shekhar Dubara Karega" campaign, Sab, the family comedy channel from Multi Screen Media (earlier Sony Entertainment Network), has announced the return of Shekhar Suman with ?Movers and Shakers?.

Starting 12 March, the show will air Monday-Friday at the 10.30 pm time slot.

This is after a gap of 10 years that Suman will be hosting the iconic chat cum stand up show. Suman had first appeared in the show in 1997 on Sony Entertainment Television and the show ran till January 2001.

Sab EVP and business head Anooj Kapoor believes Movers and Shakers will push Sab ahead of Zee TV, the way Kaun Banega Crorepati had helped Sony overtake Colors.

"Movers and Shakers is making a comeback after a decade but people have still not forgotten it primarily due to Shekhar?s trademark style and wit. The second season is going to be a new challenge for Shekhar because the audience he is speaking to this time is the entire family. However, given his versatility we are sure that he will be able to carry it off successfully," Kapoor said.

The channel has chalked out a big promotion push for the show. While it has already painted big cities with hoardings of the teaser campaign, the second phase will see even a bigger drive. Without disclosing the exact amount, Kapoor said that Sab will be spending 7 per cent of its total marketing budget on this show. The channel has chartered a Jet Aircraft which will go to seven cities with Suman to promote the show.

To accommodate the show, channel is shifting FIR from its present 10.30 pm slot to 11 pm, while the repeat of Tarak Mehta Ka Oolta Chashma will shift to 11.30 pm.

"We get a 1-1.5 TVR at 11 pm with FIR, while Tarak Mehta? repeats at 11 pm get close to 2 TVR. So we decided to expand the primetime. Moreover, both FIR and Movers and Shakers have viewership that is male-skew. This will help the show," Kapoor explained.

Movers and Shakers this season will retain the basic elements of topicality, freshness, variety and unpredictability but the differentiator will be a more mature host, Sab said. He will offer his comments on all things concerning common people based on the collective wisdom gained from his journey through the rough and tumble of the country?s issues. The show is being produced by Sailesh Dave from Runaway productions.

Speaking about the show, Suman said, "I am excited to be back with Movers and Shakers. It?s a cult show and a great platform to reconnect with the people as well as be the common man?s voice. The show this time will be incisive, irreverent, endearing and entertaining all at the same time!"

Movers and Shakers this season will see the host focusing more on the human aspects of celebrities and their stories along with a set of ?must see elements?, ?street segments? and a ?common man? segment.

NEW DELHI: Singer KJ Yesudas was honoured with the outstanding achievement award for being India?s celestial singer having recorded over 50,000 songs in a five-decade career by CNN-IBN.

The award was part of sixth edition of the CNN-IBN?s annual Indian of the Year Award.

The team of Sony?s ?Kaun Banega Crorepati? and its host Amitabh Bachchan received the award for redefining the genre of reality television and an outstanding presentation style.

The guests of Honour included former Attorney General of India Soli Sorabji; Mark Tully; former Chief Justice of India Justice JS Verma; former cricket captain Krishnamachari Srikkanth; Major General Lacchaman Singh Lehl, Commodore Vijay Jerath - Vir Chakra and Brij V Mahalingam.

Awards were also given away in other categories including political, public service, business, Indian of the Year and Lifetime Achievement Award among others.

CNN-IBN, IBN7 and IBN-Lokmat Editor-in-Chief Rajdeep Sardesai said, "CNN-IBN Indian of the Year is an earnest effort to appreciate the tasks undertaken by these gifted luminaries and their allegiance in making India shine. They have been effective instruments of change in bringing India into the new age. We congratulate all the winners for their extraordinary contribution to the country."