MUMBAI: Kalanithi Maran-promoted Sun TV Network Ltd. will soon start building the brand of its recently won Hyderabad IPL team. For this exercise, the company has mandated the creative duties to JWT India.

JWT will handle the entire launch communication package for the yet-to-be named Hyderabad IPL franchise. This will include developing a new identity for the team including jersey colours and a 360 degree multi-media campaign.

The account will be serviced out of the agency?s Chennai office.

Sun TV had bought the Hyderabad IPL team for Rs 4.25 billion for a period of five years till 2017. From 2018, Sun will own the franchise in perpetuity and will pay 20 per cent of the franchise revenue every year as fee to the BCCI.

For the record, the Sun Group has its presence in cable and satellite television, FM radio, newsprint and aviation.

JWT Chennai?s recently won the creative business of GRT Jewellers. It also handles accounts of brands like MRF, Univercell, GRT Hotels, Tamilnad Mercantile Bank, TI Cycles and Renuka builders.