MUMBAI: Canada?s DHX Media which is an independent producer, distributor and licensor of mainly children?s entertainment content, has signed a deal with China Mobile Entertainment Holdings (CME) and Alebrije Entertainment for a new SVOD edutainment channel on PPTV extending the reach of key brands into the Chinese market.

PPTV has a registered user base of 300 million and PPLive is one of the largest OTT content distribution networks in the region. The deal encompasses over 900 episodes from series including ?Arthur?, ?Caillou?, ?The Busy World of Richard Scarry? and ?Care Bears?.

DHX Media senior VP distribution Josh Scherba said, "This is a significant deal for us - one which expands the reach of our brands into the rapidly growing Chinese digital market. We already have a number of shows performing strongly on VOD platforms in the territory but this will add to the content available."

DHX Media properties such as ?Super WHY!?, ?Inspector Gadget? and ?Sonic the Hedgehog? already have a Mandarin-language presence in China on SVOD platforms including Cheers Media, Qiyi TV and Beijing Kanngiongsneng.