MUMBAI: Percept Sports and Entertainment has appointed Joji George as chief executive officer.

George comes to Percept from the Global Brand Forum, Singapore where he was its executive vice president.

In his new role, George will be responsible for providing strategic direction, creating opportunities for integration and paving the roadmap for the overall businesses of the Percept Sports and Entertainment vertical. His expertise lies in strategic planning and corporate branding, organisational brand alignment, global event management, regional sponsorship, licensing and merchandising.

Commented George on his appointment, "Having worked with leading brands across Asia over the last decade, I am excited about working with India?s leading entertainment conglomerate that transforms brands by offering ?complete brand solutions? for clients, looking to take a leadership position in a competitive marketplace both within India and globally. I want to make Percept Sports and Entertainment the preferred partner for businesses that are looking for creative and memorable brand experiences for its stakeholders and consumers and meet their needs.?

Elaborated Percept Limited joint managing director Shailendra Singh, ?Percept is India?s only conglomerate that provides 360-degree services in the Entertainment, Media and Communications (EMC) industry. Joji brings a wealth of ideas, knowledge and experiences from leading brands across the region and together we shall takePercept Sports & Entertainment to another level."

Previously, George has worked with organisations like Astro (Astro All Asia Networks Plc) ? Malaysia, Yahoo! Asia ? Singapore, MTV Asia LDC ? Singapore and Sony Music Entertainment (India) Ltd among others.