MUMBAI: HomeShop18, on-air and online retail brand, has appointed Rashmi Berry as its chief marketing officer.

Berry will be responsible for building and establishing ?HomeShop18? brand across the business verticals of TV, web and mobile.

HomeShop18 CEO and founder Sundeep Malhotra said, "We are excited to have Rashmi on board. Her rich marketing background and deep understanding of consumer behaviour will contribute immensely in further consolidating our brand and entrenching us deeper with our continuously expanding consumer base."

Berry added, "I am excited at the opportunity to further strengthen the HomeShop18 brand, a well established market leader in the TV home shopping space and one of the fastest growing e-commerce brands, since its launch last year. Virtual retail in India is going through an explosive phase of growth with increasing penetration, technology innovations, product range expansion & increasing competition. I look forward to the exciting journey as homeShop18 achieves leadership not only in market share, but also in mind share."

Prior to this, she was with HT Media Group, where she had launched Fever FM, an HT-Virgin Radio Collaboration and the news portal Hindustantimes.com. She subsequently moved as business head for Hindustantimes.com, Livehindustan.com and HT Mobile.

Berry comes in with over 18 years of strategic and operational experience in branding and marketing across industry verticals. Prior to joining HT Media Group, she had also worked with The India Today Group and Star India.