MUMBAI: Hindi movie and events channel Max, has launched a new James Bond films festival Bond Shukravar, wherein the channel is airing one Bond movie in Hindi every Friday at 8 pm.

The channel has picked up some of the best Bond films that are known for their exhilarating plots revolving around infiltrators and international crime with Bond girls adding glamour to the stories.

The films that would be shown include: Golden Eye, Quantum of Solace, Never Say Never Again, The World is Not Enough, Tomorrow Never Dies and Octopussy.

Max EVP & business head Neeraj Vyas said, "Hollywood movies have developed a huge fan following in India, and there is a significant viewership for these films when made relevant to the Indian audiences.

"We are delighted to showcase these evergreen James Bond movies to the viewers and yet again drive home the fact that MAX brings only the best of entertainment."

To promote Bond Shukravaar, the channel has taken the positioning of Asli mard dekhega zaroor and has rolled out a campaign spanning across on-air, outdoor, radio contests, on-ground activations and a comprehensive online plan consisting of virals, online games, contests and social media.