Fashionistas in New Delhi had a good reason to rejoice earlier this month when leading fashion apparel brands 109⁰F and Fusion Beats launched their flagship dual stores in one of the posh shopping districts. The launch also featured their much awaited Autumn Winter 2-15-16 collection.

The labels' parent company Creative Lifestyle intends to multiply the magnitude of women?s fashion market by establishing several other EBOs (exclusive brand outlet) and MBOs (multi brand outlets) as well, ensuring that 1090F?s products are available throughout the country.

?Our target is the young cosmopolitan woman of today, who likes to sometimes experiment with eclectic styles and sometimes prefers to keep it simple and classy. Our customer age group can be anywhere between 22 to 40,? said Creative Lifestyle president Radhesh Kagzi.

Emphasising the importance of tapping into Delhi?s consumer base, Creative Lifestyle MD Rahul Mehta said, ?India?s fashion landscape is changing and, we, at 109⁰ F & Fusion Beats are going to ensure that we continue our march towards attaining the number one position in women?s fashion.?.

The new collection focuses on chic women?s wear and trendy casuals. The highlights include layered tops, over shrugs in both long and short length, maxi dresses, colour block and lace dresses, shirt dress and crops.