MUMBAI: The television trade event Mipcom which is organised by Reed Midem has announced the initial line-up for the Media Mastermind conference programme to take centre-stage in the Palais des Festivals? Grand Auditorium in Cannes. The confirmed speakers are Bravo and Style Media president Frances Berwick, FremantleMedia CEO Cecile Frot-Coutaz, Relativity Media CEO Ryan Kavanaugh and Amazon Studios director Roy Price. Mipcom will take place in Cannes, France from 7-10 October 2013.
 
Reed Midem?s television division director Laurine Garaude said, "Television is undergoing a dramatic transformation and confirms itself as the world?s most creative medium for the world?s best storytellers. With more screens and more interaction coming into play, television and storytelling as we know it is being redefined - leading to more creative and business opportunities than ever before."

"As we enter a new golden age of television, Mipcom is delighted to welcome some of the most influential personalities of the new world of content from major film, television and online companies such as Bravo and Style Media, FremantleMedia, Relativity Media, and Amazon Studios," Garaude added.
 
"With the first speakers lined up for the Media Mastermind Keynote programme, a new Croisette Village exhibition venue to meet increasing demand for stands and companies already expressing interest in bringing in more talent than ever before, Mipcom 2013 promises to be a record-breaking edition," she concluded.

MUMBAI: US women focussed network Style Media has announced plans to refresh its brand and image across all platforms by embracing a glossy, bold new look that appeals to women?s desire for a stylish lifestyle.

The Style circle logo is replaced with the strong, classic midnight blue typeface word Style accented by a splash of light blue. The new logo is mutable and will be filled in with different patterns and colors that reflect the ever-changing trends in fashion and stylish living while embodying how viewers see the world through a prism of Style.

Additionally, the new tagline will be "Work It. Love It. Style It."

The network rebrand will go into effect on-air and online on 25 June with new episodes of ?Tia And Tamera? and ?Chicagolicious?.

Internationally, the global channels division of NBCUniversal will roll out the refreshed Style brand, beginning later this year in November. As Style continues to be the fastest growing women?s cable network, the relaunch of its digital component, myStyle.com, with an adaptable form-fitting "A-line" screen design, will offer viewers a 360 experience, from in-depth trendsetting and storytelling content through a stylish living filter, to enhanced social interactions to unique stylish tips and insights from Style talent.

Style Media president Salaam Coleman Smith said, "The bold, freestyle expression of the new redesign is an extension of our viewers who are unapologetic in their love, passion and obsession for all things style. The re-imagination of the Style brand was an inclusive and collaborative process involving the entire team and tapped into the incredible passion and creativity of Style?s award-winning Creative Director and brand strategist, Bear Fisher."

While continuing to offer relatable and aspirational programming and content, Style?s vision celebrates women whose desire to style every aspect of their lives varies from how they beautify themselves to enriching the world around them. The brand promises to fuel women?s insatiable appetites for all things style.

Bravo, Style Media president Frances Berwick said , "This rebrand will cement Style as the leader in the fashion, beauty and stylish living space, while elevating the company?s identity and partnerships as a global cable network and digital business".

Style Digital, which includes myStyle.com and presence on various social media platforms such as Facebook, Twitter, Pinterest and Pose, also will relaunch on June 25, integrating the changes seen on-air.

The first phase of the updated myStyle.com from an editorial, design and usability standpoint will explore the essence of stylish living through the lens of its series and talent with in-depth analysis of their style and details about how to take it to the next level.

In addition to the new aspirational content, the bespoke myStyle.com will present an edgy left-to-right navigation, adaptability and responsive design, liquid content display and a fierce look to match. The restyled site will adapt to fit the screen of any device it is displayed on similar to an "A-line" gown that flatters all body types.

The responsive design will change the hierarchy of the site?s content to better respond to the needs of today?s on-the-go user while Liquid User Interface technology provides flexible templates that move content and advertising to eliminate banner-blindness.