MUMBAI: English movie channel Movies Now has launched a new action movie primetime block.

The new band - ?King of the Ring? will see hi-octane action movies airing every Friday at 7 pm.

Movies Now has selected action endurance movies like ?Rocky III?, ?Fight Club? and ?Never Back Down? for the new property.

Rocky III is the third film in Sylvester Stallone?s Rocky franchise in which the champion rise from ashes and wins over his opponent.

Viewers can also watch the battle of the grand master who trained Bruce Lee in Ip Man 2. Through Shaolin techniques Ip Man combats odds of the society for his disciples, for his martial art Wing Chun and emerges as the true King of Shaolin.

Fight Club was director David Fincher?s first real excursion into the world of controversial art. It is about a common man?s fight against materialism and depicts contemporary manhood.

MUMBAI: In order to further build up the 11 pm slot, English movie channel Movies Now will launch the ?Amazing 30? initiative on 1 June.

The initiative will showcase every night at 11 pm what the channel says will be the best of Hollywood titles.

The festival will showcase titles that have busted the rating charts. Films that will air will include the visual extravaganza of ?King Kong?, the animated film ?Ice Age: Dawn of the Dinosaurs? and ?Scent of A Woman?.

?Amazing 30? will also offer mega movies like ?Gladiator?, ?The Terminator?, ?Fight Club?, ?The Last Samurai? and ?The xorcist?.