MUMBAI: BBC has announced the appointment of Anna Mallett as BBC Studios and Post Production CEO.

Mallett, who will start her new role in Sepetember 2012, will report to BBC Studios and Post Production chairman John Tate who is also the BBC?s Group director of policy and strategy.

She has been part of the BBC?s senior leadership team since 2006.

Since September 2008, she has been Controller of business strategy, responsible for the BBC?s overall commercial strategy. She also developed the BBC?s distribution strategy, ensuring the continuing accessibility and prominence of BBC content.

Tate said, "It is Anna?s wealth of commercial experience and expertise, combined with her energy and vision which I believe will help drive BBC Studios and Post Production forward. I am looking forward to working with Anna to build a strong future for the business.?

BBC Studios and Post Production provides studios and post production services to the media industry. As a separate commercial arm of the BBC, it operates some of the most sophisticated TV studios and post production facilities in the world.

Last year it worked with hundreds of media companies and other customers, creating titles such as ?EastEnders?, ?I?m A Celebrity... Get Me Out Of Here!? and ?Deal Or No Deal?.

It also delivers digital media services: preserving, re-mastering and managing content through digital archiving, restoration and distribution services. The business just completed its best ever year with the highest profitability since it was formed in 1998.