MUMBAI: IMG Media, a division of IMG Worldwide, has agreed to a new three-year deal with the Premier League for aeroplanes and ships rights. The deal which runs till 2016 includes extensive coverage on Sport 24, the 24-hour live sports channel exclusively produced for the airline and cruise industry.

The new agreement will mean the Barclays Premier League matches will be shown live and in highlights on specially equipped Lufthansa and Gulf Air planes as well as Norwegian Cruise Liners (NCL) and Carnival UK cruise liners. IMG Media is in ongoing discussions with a number of other airlines and cruise-liners to expand the coverage.

Premier League Chief Executive Richard Scudamore said, "We know IMG well and are extremely pleased that they have chosen to invest in the Premier League?s exclusive aeroplanes and ships broadcasting rights. We look forward to working with them as they distribute the Barclays Premier League in a way that allows our fans to enjoy the competition while travelling overseas."

IMG Media VP Richard Wise said, "The Barclays Premier League is the most popular and exciting league in world club football. It is in great demand by passengers world-wide and is also a tremendous asset for Sport 24. We are delighted to have extended our agreement for another three years.

"Our goal is to continue to distribute the very best live sports action to both these markets. With the launch of Sport 24 earlier this year we have featured some of the best sporting action within one channel. Events include the London 2012 Olympic Games, Uefa Euro 2012, the Ryder Cup, Bundesliga, Formula 1, golf majors including The Masters and The Open, Grand Slam tennis from Wimbledon, Roland Garros and the Australian Open and, of course, the Barclays Premier League."