MUMBAI: Newly appointed BBC Worldwide executive VP, GM for Asia, Joyce Yeung, has named her leadership team who will be responsible for the running of BBC Worldwide?s business in Asia.

The appointments follow the reorganisation of BBC Worldwide to further increase its focus on international markets, enabling it to capture future growth opportunities around the world.

The reorganisation sees the business reconfigured from divisional to geographic lines of management. BBC Worldwide?s structure primarily based around five global divisions ceased to exist on 31 March. P&L ownership and primary commercial accountability has moved closer to its customers.

She reports to president, Global Markets Paul Dempsey.

Reporting into Joyce will be:

Mark Whitehead - senior VP & GM south east Asia and channels lead Asia. In addition to the SEA remit, he is also the channels lead for all of Asia overseeing the regional channels strategy in conjunction with other territory leads.

Myleeta Aga - senior VP & GM India and content lead Asia. In additional to the India remit, Aga is also the creative lead overseeing the Asia content strategy working with other territory leads.

Ken Munekata - president Japan
Pierre Cheung - VP & GM greater China
Soojin Chung - head of Korea
Ken Cheung - head of digital Asia

Each territory head is responsible for the P&L; business development and delivering revenue and profit growth across all businesses which will include channels; TV sales; consumer products and production in their respective country/ regional remits.

BBC advertising Asia and Australasia executive VP Sunita Rajan continues to head the ad sales business for Asia and Australasia with the added responsibility for BBC.com and Lonely Planet advertising sales activities in Australia. Reporting into executive VP international ad sales Carolyn Gibson, she will be working with Joyce Yeung on the ad sales business for Asia.

Yeung said: "I am looking forward to working with this very strong group of leaders in the region. With Mark, Myleeta, Ken Munekata, Pierre, Soojin, and Ken Cheung helming the business with me, I am confident that we will enjoy even more successes in taking BBC Worldwide?s Asia business to greater heights."