MUMBAI: UK pay TV service provider Sky has been recognised at the Guardian Sustainable Business Awards, its Bigger Picture initiative taking the award for ?Communicating Sustainability.?
 
The awards celebrate innovation and impact in corporate sustainability, with this particular category recognising British businesses that make a big difference through campaigns that take sustainability to the masses. The judges praised the breadth of the communications that make up the Bigger Picture initiatives - which operate across the arts, the environment, sport and in schools - particularly noting the ?transformative potential of Sky?s work? in sustainability.

Sky focuses on four areas where it believes it can make a difference and can inspire people to take action. These are helping to tackle climate change, improving lives through sport, opening up the arts to more people and raising the aspirations of young people. Amongst its successes to date, Sky?s partnership with British Cycling has inspired more than one million people to cycle regularly, while its partnership with the WWF through Sky Rainforest Rescue has raised over ?6 million to help save one billion trees in the Amazon.

Sky Group director of corporate affairs Graham McWilliam said, "Sky is committed to playing a positive role in the communities in which we live and work. We?re therefore delighted that the Bigger Picture has been recognised with this prestigious award. Whether it?s getting people active through sport, helping them take action to tackle climate change or immersing themselves in the arts, the Bigger Picture makes a positive contribution to life across the UK & Ireland. We look forward to continuing to make a difference."