MUMBAI: As part of its programming strategy to simulcast shows across its channels, Big CBS Network is readying to launch its latest home grown property in the next few weeks.

‘India‘s Prime Icon‘, the new show, will be dual-cast across the two male targeted channels, Big CBS Prime and business news channel Bloomberg TV India.

The show aims to get Indians choose their icons ? successful and celebrated personalities who inspire and influence them the most! According to the broadcaster, the USP of the property is to allow people to choose their icons from across all sectors of life, be it sports, entertainment, business, politics, social welfare.

Big CBS Networks business head Anand Chakravarthy said, "Our country boasts of some of the most influential men and women who are an inspiration, role model and icons for the people. India‘s Prime Icon is a new concept, which has not been explored in the past and which indicates at an opportunity to connect with audiences. Both Big CBS Prime and Bloomberg India are both premium channels, making them perfect platforms to reach out to the right audience mix, both for this show as well as for marketers."

With Big CBS Prime and Bloomberg TV India both targetting premium audiences, the show has been designed to ensure it meets the entertainment penchant of the upwardly mobile males, seeking content. India‘s Prime Icon will bring forth the lifestyle of Indian society‘s elite personalities and evaluate them based on the qualities which have made them the prime icons of the country.

Recommendations for India‘s Prime Icons will come from none other than the audiences themselves, through a voting system, and will see prominent personalities from across business tycoons, sports personalities, entertainers and Bollywood celebs making it to the list. Following this, an eminent jury will qualify the entries and shortlist the top 20 icons.

The 20 icons will be revealed on the Channel each evening during prime time and a voting window will be kept open for 24 hours so that viewers can vote for their favourite icons, which decided the Top 10 icons.

‘India‘s Prime Icon‘ is designed to give audiences a peek about the life stories of distinguished Indian men and women. Seagram‘s 100 Pipers will collaborate in this initiative as its brand represents "True Legends" and believes in the legacy of achievers whose sense of accomplishment goes beyond professional excellence to something deeper.

Pernod Ricard India VP marketing Bikram Basu said, "Seagram‘s 100 Pipers stands for True Legends. Our association with Big CBS Prime‘s India‘s Prime Icon show reiterates our common values, and brings our brand closer to India‘s true icons."

The Top 10 icons will battle it out to the coveted title of India‘s Prime Icon, with each episode unveiling one icon showcasing the stories of their lives, style statements, achievements, sex appeal, philanthropy popularity and more...

To ensure optimal reach, Big CBS Networks has planned an extensive marketing campaign for the show. The network will engage audiences on multiple touch points ranging radio, television, out of home media and social media.

The show targets the urban Indian audience who live life in style.These viewers will see popular personalities from across the country.Eventually one person will be awarded the title and declared ‘India‘s Prime Icon‘.

MUMBAI: Big CBS Prime, the English general entertainment channel (GEC) from the BIG CBS Network, is launching a new thriller/horror reality show - ?13: Fear Is Real?.

The show will premiere on 13 July and will air every Friday at 10 pm.

Big CBS Networks spokesperson said, "The popularity of reality shows is ever increasing and Indians have developed a strong liking for this concept. 13: Fear Is Real is an amalgamation of the reality show concept with the supernatural. Big CBS Prime brings this show to the viewers with an aim to deliver quality and differentiated content to the urban Indian male. With this unique show, we hope to strengthen our reach furthermore amongst our audience."

The channel claims that ?13: Fear is Real? is in lines with Blair Witch Project. The series combines the horror genre with a reality show format.

Contestants are taken on a journey with challenges and games designed to frighten them along the way. Similar to horror films, the challenges will play into deepest fears and anxieties and will reveal things the contestants never knew about themselves. Combining reality and scripted horror, this series features 13 contestants staying in a spooky house and forced to confront their deepest fears. Each week, a different competitor departs by appearing to die in an "elaborately staged" scenario. The last one standing wins $66,666.

Mumbai: Big CBS Prime, the English general entertainment channel from Big CBS Network, is launching the ninth season of the investigative series NCIS (Naval Criminal Investigative Service) on 7 May.

The show will air every Monday to Friday at 9 pm.

NCIS focuses on the complex and ?amusing? dynamics of a team forced to work together in high-stress situations - murder to espionage to terrorism and stolen submarines, these special agents traverse the globe to investigate all crimes with Navy or Marine Corps ties.

Targeted at urban male audiences, Big CBS Prime plans to air 24 episodes of the show this season. It will roll out a 360 degree promotional campaign for the show which will include cross promotion, digital and social media marketing along with trade marketing across strategic metros.

NCIS is an US format that has been licensed to over 200 markets around the world.