MUMBAI: Zoom is going to air a reality talent-hunt series based on hairstyling titled ?A Cut Above? in February.

TRESemm?, makers of a wide range of hair care products, has come on board as the presenting sponsor of the show.

The series aims to give budding stylists a chance to prove that they are a cut above the rest in the world of hairstyling.

Celebrity hairstylists Aalim Hakim, Rod Anker and Natasha Naegamvala will lead the hunt for the ?most talented? young fingers across the country, mentoring and judging the shortlisted contestants to finally select a winner who is a cut above.

HUL GM Srinandan Sundaram said, ?TRESemm? believes in the intrinsic consumer aspiration to have salon like hair every day. TRESemm? is dedicated towards addressing this consumer need and brings professional salon like transformation for women at home, everyday. In keeping with this simple truth, we are proud to be associated with this show, a unique platform for budding hairstylists, which encourages savvy style seeking women to look and feel fabulous.?

ET Now, Times Now and Zoom CEO Avinash Kaul said, ?Zoom has always engaged its audience with innovative content that captures the aspirations and desires of the youth. A Cut Above is a unique platform that will showcase budding hairstylists and give them a gateway into the world of glamour and style that their mentors like Aalim, Natasha and Rod are already a part of. Their journey and struggle as depicted on the show will at once be interesting and inspiring for Zoom?s young audience.?

Contestants for the show stand a chance to get shortlisted for the show on the basis of their technical skills, knowledge and creativity.

?A Cut Above? will be supported by a marketing approach through print, online, on-air and will further reach out to its target audience by promotions across various salons.

To create buzz at the local level in the key cities, Zoom has tied up with Radio City as radio partner. To engage the ?stylish? and ?upbeat? TG, Zoom has partnered with ELLE as the magazine partner and Zovi as the online partner. The channel has also got on board brands like Lux Body Wash, Pepe Jeans London, Vega Beauty Accessories, Aircel and Javed Habib.

The winner will get a chance to be the official hair stylist for a TRESemme fashion event.

MUMBAI: Times Television Network?s Bollywood channel Zoom has launched a social TV show zoOmit which integrates television viewing and social media interaction.

The one hour weekend interactive show will air requests and dedications received on the zoOm FB app along with the requestors? name, Facebook profile picture and dedicated message.

The show is an extension to the recently launched Facebook app (apps.facebook.com/gozoomit). It will be telecast at 6 pm every Saturday and Sunday starting 8 December.

The show will be hosted by a social jockey who will share the interesting dedications, set topics and themes for upcoming episodes, chat live via twitter and showcase interesting content and trends from social media sites.

Zoom CEO Avinash Kaul said, ?zoOm is one of the top youth channels in the country. We have taken an initiative to integrate the two platforms that the youth use the most for entertainment ? Bollywood and Social Media. We aim to create more and more synergies between the 2 mediums and this show is a step in that direction.?

MUMBAI: Bollywood news and entertainment channel Zoom is launching a new show titled ‘Bollywood Storytellers‘ on 24 September. The show will air every Monday at 8 pm.

‘Bollywood Storytellers‘ will showcase the industry‘s "hot-shot" gen-next filmmakers who have set new rules of Bollywood storytelling, the channel said.

Featuring filmmakers like Rohit Shetty, Imtiaz Ali, Farhan Akhtar, Anurag Kashyap, the show takes a peek into the directors‘ motifs, signature styles, trials and moments of glory.

ET Now, Times Now and Zoom CEO Avinash Kaul said, "Youth is the biggest audience segment for Bollywood and, much like Zoom, these young directors have got their finger on the pulse of the youth. Bollywood Storytellers will give our audience an intimate understanding of what makes these stellar filmmakers tick. Their stories are not just interesting but also inspirational for our young viewers."

From Imtiaz Ali‘s new age romances to Rohit Shetty‘s action-comedies, from Farah Khan‘s revamp of the quintessential masala Bollywood films to Dibakar Banerjee‘s edgy storytelling, Zoom will give Bollywood enthusiasts a chance to learn all about these filmmakers.

MUMBAI: Times Television Network (TTN) is assigning additional responsibilities to Zoom and ET Now CEO Avinash Kaul.

Kaul will now also be responsible for English news channel Times Now, sources said.

In December 2011 TTN had elevated Kaul, who was CEO of Zoom, by giving him additional responsibilities of the network?s English business news channel ET Now. It had also named Movies Now CEO Ajay Trigunayat as the CEO of Hollywood Channels.

MUMBAI: Times Television Network has appointed Ayesha Surty as Head, syndication and digital revenues.

Surty will be based out of Mumbai and will focus on building relationships and maximising revenue opportunities with content and brand presence across platforms. She will report to Zoom and ET Now CEO Avinash Kaul.

Kaul said, ?Times Television Network has a significant presence across digital platforms and content syndication. Content of the network channels is deployed across all major digital platforms and to various national and international broadcasters. Ayesha?s joining the network will take business to the next level ensuring that our rich content is made accessible to as many people across the globe through all possible platforms.?

Surty added, ?Times Television Network with leadership brands of Times Now, ET Now, Movies Now and Zoom has incredible content which can be very effectively channelized to bring in revenue through varied tie-ups and associations.?

Surty comes with over 12 years of experience. Her last assignment was with Imagine TV as the associate director ? content sales and digital media.