MUMBAI: Universal Music Group (UMG) and Desi Hits! the East / West fusion entertainment platform have signed a worldwide recording agreement with Bollywood actress Priyanka Chopra, wherein the former miss world will release her debut music album in North America with Desi Hits through Interscope Records and in other International markets on Island Records UK.

Chopra, a trained Western Classical singer, is currently writing and recording her debut English pop album. Atom Factory, which also manages Lady Gaga, has signed with Chopra to manage her music career across the globe.

"We believe wholeheartedly in Priyanka‘s talent, drive, and creative vision," said Atom Factory EVP and GM Anthony Saleh. ?We are confident in Priyanka‘s ability to redefine pop music on her own terms.?
 
"It has been a long cherished dream which is finally coming true," Chopra said. "I am truly excited to have an opportunity to present my musical dimension on a world platform. I am privileged to be a part of the Universal Music - Desi Hits! family and to be working with some of the most illustrious names in the music industry. This is a fascinating new experience for me and I am thoroughly enjoying the journey."

Chopra has become the first major international singer for Desi Hits, which was founded by Anjula Acharia-Bath in partnership with UMG in 2010 as the ?preeminent home for highly creative artists with Indian/South Asian roots?.

?Priyanka is an international superstar who has captivated millions around the world. Her foray into the American music industry meets the vision of our company, which strives to fuse the best of the eastern and western culture to create magic. It?s truly a dream come true, and we are very excited to bring this multi-talented artist to the rest of the world,? said Desi Hits! CEO Acharia-Bath.

?Bollywood has had Priyanka to itself for too long,? added Universal Music UK chairman and CEO David Joseph. ?She has exceptional talent and we look forward to launching her recording career around the world.?