MUMBAI: News Corporation has made two senior management appointments for the new News Corporation, the proposed global publishing entity to be formed as part of the company?s intended separation into two independent, publicly traded companies.

Anoushka Healy, currently Group Managing Editor of The Times and Sunday Times in London, has been named Chief Strategy Officer and will help shape the new News Corporation and fashion its strategic direction. She will also be responsible for sharing best practices across the organization, implementing new projects and supporting talent around the company?s businesses.

William Lewis has been appointed Chief Creative Officer. He will be responsible for the new company?s creative strategy and will have a central role in developing new commercial opportunities, including product launches, digital initiatives and acquisitions.

Lewis joined News Corporation as Group General Manager of News International in London in September 2010 and became an executive member of News Corporation?s Management and Standards Committee in July 2011.

"Both Healy and Lewis will be based in New York and report to Robert Thomson, Chief Executive Officer of New News Corporation.

"Will and Anoushka will be at the very heart of the new company, expanding our digital and global reach and building new businesses. Anoushka is a fully certified organizational genius and master of motivation. Will has an innate understanding of audiences and how their needs are changing. He is as diligent as he is digital," said Thomson.