MUMBAI: The Association for International Broadcasting (AIB) has appointed Amitabh Srivastava as its regional head in South Asia. The appointment comes as a first in a series of expansions of AIB?s work in a number of regions of the world.

As regional head, Srivastava will oversee the growth of AIB?s membership in India, Sri Lanka, Bangladesh and Pakistan. These are countries where there is significant expansion in the number of TV channels and radio stations and a growing number of these broadcasters are developing international services.

He will also be able to assist AIB?s existing members who are seeking to develop their businesses in the South Asia region, drawing on his experience in working for a range of major international brands. He has also developed partnerships between media owners and mobile operators in South Asia.

AIB chief executive Simon Spanswick said, ?I am delighted to welcome Amitabh to AIB. He has worked in the media sector in India representing major brands for a number of years and has achieved remarkable successes. Now we look forward to Amitabh leading AIB?s growth in one of the world?s most dynamic and fastest-growing media markets.?

Srivastava said ?It is great to be joining the world?s leading industry association and supporting major international TV and radio broadcasters as well as service providers. I am looking forward to developing AIB?s membership base in South Asia and to involving more broadcasters from this region in global conversations.?

Srivastava joins AIB from Radio Netherlands Worldwide where he was country manager. While at RNW, he developed the first partnership between All India Radio and an international broadcaster, and achieved significant rebroadcasting and content syndication deals with commercial FM stations and new media platforms in the region. Before RNW, Srivastava worked with Walt Disney, BBC, MTV and a range of other international media houses developing their operations in India andSouth Asia.