KOLKATA: With India Premier League (IPL) kicking in, the tournament’s associate media sponsor Vi has rolled out an engaging initiative based on the popular game concept Play Along’ i.e. play while you watch the live T20 league. One can play solo or with friends every day during the upcoming matches spread over 52 days, and add some fun and excitement with loads of rewards. Vi is offering its customers an opportunity to participate in the Vi Dekho bhi, Khelo bhi, Jeeto bhi online gaming initiative and win daily prizes as well as a bumper tournament prize, from 9 April to 30 May 2021.
This announcement comes close on the heels of Vi’s partnership with Disney+ Hotstar, giving the telecom operator’s customers the opportunity to watch the IPL T20 games live from their mobile phones, from anywhere.
All Vi customers (pre-paid and postpaid) can register and play the game. It will need one time registration from the Vi App home page. There will be four stages for each game, pre-match, play along, strategic time-out, and power play. There will be daily challenges based on the day’s match. Each participant can earn booster points by inviting friends or recharge / bill payment through the Vi app. There are daily prizes for top scorers of the match, bumper prizes for top scorers of the tournament and mega prizes basis draw of lots for those who have scored a certain minimum points.
As a separate initiative, Vi has invited customers to play the ‘Vi Fan of the Match’ contest during match breaks and win exciting rewards, including iPhones. ‘Vi Fan of the Match’ can be played on the telco’s official Facebook and Instagram page, and on Twitter during every match break. Participants will have to answer simple questions pertaining to the live match being played. There will be a total of 20 questions for each match. The gifts on offer for those giving the maximum correct answers:
o Surprise Vouchers on every ad break.
o iPhones to be won at the end of every match – 60 matches, 60 winners, 60 iPhones.
o Bumper prize at the end of the season.
Additionally, the names and photos of each daily winner will be put up on Vi’s social media pages.
