KOLKATA: Sistema Shyam TeleServices Ltd (SSTL), the telecom services provider under the MTS brand, aims to launch innovative services early this year for smart phones. It is looking at launching devices, which can act as chargers as well as wireless internet for the smart phone users.

Also, the data-led brand, had witnessed upwards of around 100 per cent increase in online marketing spent in the calendar year 2014 as compared to that last year 2013.

“SSTL is looking at launching devices which can act as a charger as well as wireless internet for the smart phone users. Test phase is on,” said MTS India head of marketing and communications Gaurav Kackar.

On the online marketing spent, without quantifying the budget Kackar, explained that if in the corresponding period the company spent Rs 100, around 20 per cent was dedicated for online advertisement spent and last year, it was increased to around 50 per cent. “We have almost doubled our share on online marketing spend,” he said.

Also, the Facebook page of MTS brand has more than two million fans, he said.

MTS expects surge in data traffic. “SSTL expects strong data growth over its networks,” he said.

The company foresees exceptional data growth onto its networks. The Indian unit of Russia’s Sistema JSFC that operates under the MTS brand operates in nine out of 22 telecom circles in India.

MTS, mainly a prepaid data services, has made its mark too when it comes to post paid services. “In the last three months, post paid growth has almost doubled,” he said.

The company has, of late, shifted its focus to data-centric services such as video streaming.

Postpaid consumers pay Rs 999 instead of Rs 1,499 for the MTS MBlaze Ultra Wi-Fi dongle. Additionally they can also opt for 40GB data pack at Rs 999, among various other offers, concluded Kackar.