MUMBAI: ZEE5, the fastest growing OTT platform in the country, is all set to stream Batti Gul Meter Chalu,first time on digital,since its theatre release.Starring Shraddha Kapoor and Shahid Kapoor in lead roles, the movie will be exclusively available for ZEE5 subscribers from today, 22nd November.
Written and directed by Shree Narayan Singh, Batti Gul Meter Chalu is a social drama which highlights the plight of people suffering at the hands of power companies and their constant struggle to make themselves heard. The story grips you with its real-life screenplay, powerful dialogues and gripping performances by the cast.
Manish Aggarwal, Business Head, ZEE5 Indiasaid, “We are consistently strengthening our World Digital Premiere property with blockbuster titles for our viewers. So far, movies likeVeere Di Wedding, Parmanu, Padman, Mulkand many more across Hindi, Marathi, Bengali, Tamil, Telugu, have garnered a positive response across markets. Batti Gul Meter Chalutalks about an important issue and will definitely resonate with our audience. With a strong line-up of latest movie releases, we plan to make ZEE5 the undisputed digital entertainment destination.”
Vinod Bhanushali, President – Marketing, Licensing and Publishing, T-Seriessaid,“Releasing the movie on ZEE5 will help us multiply the reach and highlight the issue among relevant audiences. This movie is an honest attempt to address a deep-rooted concern and it is made in such a way that itentertains yet gives out a strong message. The World Digital Premiere on ZEE5is be a good development for all those who have missed watching the movie in theatres.”
From Padman, Veere Di Wedding, Mulk, Parmanu and many more in Hindi to Faster Fene, Gulabjaam, Mercury and so on across languages Hindi, Marathi, Bengali, Tamil, Telugu, ZEE5 continues to digitally premiere blockbuster movies across languages.
With over 3500 films, 500+ TV shows, 4000+ music videos, 35+ theatre plays and 90+ LIVE TV Channels across 12 languages, ZEE5 truly presents a blend of unrivalled content offering for its viewers across the nation and worldwide. With ZEE5, the global content of Zindagi as a brand, which was widely appreciated across the country, has also been brought back for its loyal viewers.
Availability: The ZEE5 App can be downloaded from Google Play Store http://bit.ly/zee5 and iOS App Store http://bit.ly/zee5ios. Also available at www.zee5.com, as a Progressive Web App (PWA), and on Apple TV and Amazon Fire TV Stick. ZEE5 also supports Chromecast.
Pricing: Freemium pricing model with both free and paid premium content (including Originals) to cater to a mix of audiences. Viewers who subscribe to the ZEE5 subscription pack will get access to the entire library of content with – 99/- for 1 month and 999/- for a year.
