Mumbai: Shailja Samant has joined ShemarooMe as the head of strategic partnerships and distribution as per her LinkedIn update. She has 12 years of an impressive career spanning major media & entertainment brands with stints at JioCinema, MX Player & Aha.

Samant brings a wealth of experience under her belt having led teams to successes with industry first partnerships & innovations across AVOD & SVOD. With her expertise in leading ecosystem & non-ecosystem partnerships in SVOD along with AVOD distribution deals, she is expected to chart new highs for the B2B vertical at ShemarooMe.  

During her latest stint at JioCinema, Samant played an instrumental role in forging strategic alliances across diverse platforms for the seamless distribution of IPL 2023 through the JioCinema app. At MX, she spearheaded transformative alliances for their SVOD business, driving business growth & nurturing talented teams. In her tenure at Aha as the lead-revenue & partnerships, Samant drove the vision and execution for Aha to drive revenue growth through strategic subscriptions and brand partnerships.