Mumbai: Multi-lingual micro-blogging platform Koo has announced its new campaign #SabseBadaStadium for the upcoming T20 World Cup 2021. Through this campaign, Koo aims to provide an immersive and hyperlocal World Cup experience across a gamut of native Indian languages.

The platform will host interactive content with legendary cricketers, commentators, celebrities, and the media engaging in conversations with users and sharing live match updates. Commentators will present an insightful analysis of matches through "Koo of the Match," "Koo Fan of the Match," "Koo Poll of the Match" exclusively for ‘Koosters’ to enhance the overall engagement.

As part of the campaign, Koo will also run a user contest 'Koo Creator Cup' for content creators to unleash their creativity through memes, videos, or real-time #Koomentary around the matches or players. Winners will bag prizes including MacBook, holiday in the Maldives. In addition, there are product enhancements on the platform to provide an unmatched experience to fans as they get together and cheer for India.

Cricket conversations carrying unique local flavours have gained tremendous momentum on Koo app in recent times with players like Virender Sehwag, Venkatesh Prasad, Nikhil Chopra, Syed Saba Karim, Piyush Chawla, Hanuma Vihari, Joginder Sharma, Praveen Kumar, VRV Singh, Amol Muzumdar, Vinod Kambli, Wasim Jaffer, Aakash Chopra, Deep Dasgupta enjoying huge following on the platform.

They have been sharing insights around the game in regional languages by leveraging Koo’s multi-lingual features to offer an immersive language experience to users across India.

“Never before have Indians had the opportunity to cheer for their favourite players or engage in cricketing banter in their mother tongue. We received an overwhelming response from users during the recent IPL - with star cricketers like Sehwag, Akash Chopra and others engaging with fans in their native language and taking the experience to a whole new level. The success of the IPL has encouraged us to design an even bigger interactive experience with the T20 World Cup 2021 with #SabseBadaStadium,” a Koo spokesperson said.