Mumbai: In the fast-paced world of advertising, innovation is key to capturing audience attention and creating memorable brand experiences. This IPL season, JioCinema embarked on a journey with its new initiative - Jio Cinema Brand Spotlight. This initiative aimed to elevate select ad campaigns, offering them exclusive exposure during the crucial first six overs of IPL matches.

Six prominent brands - Dream 11, Charged by Thums Up, Britannia, Dalmia Cement, Parle Products, and HDFC Bank - captured this unique opportunity to debut their campaigns on JioCinema during the IPL matches. What set these campaigns apart was not just their prime placement but also the narrative behind their creation.

Beyond just securing a prime spot for launching their opening day campaigns, JioCinema's brand spotlight is offered an opportunity for brands to engage with audiences in a more meaningful way. In an exclusive initiative, brand spotlight facilitated a unique marketer's moment, where the campaign makers and brand custodians shared exclusive insights and stories behind the creation of their campaigns and brand films featured on JioCinema.

The platform didn't stop at merely showcasing the ads; it dug deeper into the creative process by providing viewers with insights into the making of these campaigns. This move involved hosting dedicated trays on the sports page of the app for these brands. These trays not only housed the extended edits of the campaigns but also offered an intimate look into the brainstorming sessions, challenges faced, and creative decisions made by the brand custodians and agency heads.

For the first time in the industry, fans had the opportunity to go beyond the glossy surface of advertisements and gain a deeper understanding of the thought that goes into crafting these spots. By offering behind-the-scenes content alongside the ads, JioCinema transformed passive viewers into engaged participants, creating a more immersive experience for IPL enthusiasts.

Watch the behind the campaign stories here: 

Charged by ThumsUp’s campaign: https://go.jc.fm/fRhd/9isgyf5n

Parle Products’ campaign: https://go.jc.fm/fRhd/vnbiuqs4

Britannia’s campaign: https://go.jc.fm/fRhd/7k61354u

HDFC Bank’s campaign: https://go.jc.fm/fRhd/l0x74mae 

Dalmia Cement’s campaign:  https://go.jc.fm/fRhd/cwatxrte

Dream11’s Campaign: https://go.jc.fm/fRhd/ay9tmeiw

Brand Spotlight was an innovation for advertisers around the opening match of TATA IPL season 2024. The packages and offerings have been specifically designed to help select advertisers, no matter what the objective, category, and scale of business. Each proposition from JioCinema has been curated to enhance the brand’s proposition and increase the potential of scale and targeting possibilities they can extract on digital.