MUMBAI: In a bold move, GTPL Hathway is preparing to colonise India's broadcast wilderness. The Reliance Industries-owned cable TV and broadband maverick secured ministry of information & broadcasting (MIB)  approval in July 2024 to launch its Headend-In-The-Sky (HITS) project, with Rs 100 crore earmarked to execute it, subject to it being able to fulfill the laid-down guidelines.

Having met them successfully, the company inked a grant of permission agreement (GOPA) with the ministry  on 27 March, securing a decade-long broadcast channel distribution mandate. The nerve centre? Ahmedabad for what could be a nationwide entertainment revolution. The company informed the Bombay stock exchange about the development through a regulatory filing. 

Piyush Pankaj, the company's chief strategy officer, had revealed during an analysts' call in January 2025 that the project was 80 per cent complete. The idea was  to target satellite-dark regions, particularly the infrastructure-starved northern territories through the HITS service..

The strategic thrust: by marrying cable TV and DTH technologies, GTPL aims to beam entertainment into the digital hinterlands where traditional infrastructure fears to lay its cables. It is believed that GTPL has leased twelve Telkomsat C-band transponders to broadcast the company's digital dreams.