MUMBAI: Gostops, pulled off an ingenious April Fools' prank that had netizens in stitches. Their ‘Reverse Hostel’ campaign promised an irresistible deal pay Rs 500 to check in, get Rs 700 when you leave essentially making travel not just affordable but profitable! The longer you stay, the more you earn. Who wouldn’t want an all-expenses-paid adventure?

Ofcourse, it was all in good fun. The campaign, a classic April Fools’ joke, struck a chord with India’s Gen Z travellers, who love quirky, offbeat experiences. Social media erupted with reactions, with many wishing it were real.

But beyond the humour, the ‘Reverse Hostel’ concept carried a deeper message. It reinforced Gostops’ belief that travel is about more than just a bed for the night it’s about new experiences, self-discovery, and building connections.

"We wanted to do something bold and fun, while still reinforcing the idea that travel opens new doors and opportunities," said Gostops social media & content lead Simran. "The ‘Reverse Hostel’ campaign was a way to bring laughter and joy to our audience, while also encouraging young people to keep traveling and embracing the transformative power of travel. Even if it was just for the laughs, we hope this campaign reminded them of the endless possibilities out there!"

While travellers won’t actually get paid to check out, Gostops remains committed to making travel accessible, fun, and unforgettable because some experiences are truly priceless!