Mumbai: Pocket Aces’s long-form studio Dice Media has joined hands with South Korean production house JTBC Studios. Dice Media will remake the award-winning series “Something In The Rain” that will be co-produced by JTBC Studios, making their entry project in India.
JTBC Studios is a pioneer of the K-drama content industry that encompasses all value chains in the content business by discovering the source IP, producing content and distributing it worldwide.
“The ever-growing fandom for K-dramas makes this collaboration very exciting, and given Dice Media’s expertise in the relationship and family drama genres, they are the perfect partner to remake these shows,” said the statement.
Originally broadcasted through JTBC’s Television network in 2018, “Something In The Rain” has won hearts worldwide along with being awarded ‘Excellence in Korean Drama’ at Seoul International Drama Awards in 2018 and ‘Best Drama Series’ at Asian Television Awards in 2019. The story is a bold yet heart-warming narrative around issues that plague both Korean and Indian cultures, seen from the lens of a girl in her mid-30s and a boy in his mid-20s who try to make their taboo relationship work amongst the backdrop of conservative families, workplace harassment, and socio-economic differences.
“We are excited to present our successful TV series ‘Something In The Rain’ to Indian audiences through a remake,” said JTBC Studios CEO Jung Kyung-Moon. “We expect this collaboration to bring a significant opportunity for JTBC Studios to make the first step into the dynamic Indian content market. We also hope that Pocket Aces' production expertise will be able to make an excellent result, with JTBC Studios’ proven IP. We believe the partnership between JTBC Studios and Pocket Aces will deliver a wonderful experience to the Indian audience.”
“The key for a successful remake is maintaining the soul of the story and characters while localising plot points and motivations,” said Pocket Aces co-founder and CEO Aditi Shrivastava. “Korea and India have very similar hearts - the societal and familial structures are quite alike. This makes the content ripe for adaptation. We look forward to working with the JTBC Studios team and are extremely excited to co-produce their highly successful shows here in India. What we share in common is that both JTBC Studios and Pocket Aces truly care about the creatives and about localising the content in the right manner. With our expertise in relationship/family/workplace dramas, and our methodology of using audience insights for development, I am confident that we will be able to do this effectively. ‘Something In The Rain’ is my personal favourite K-drama, and I look forward to making one of India’s most sought-after franchises.”
Dice Media is bringing other proven IPs to India including the remake of an Emmy-award-winning US show and a French show. They are also working on adapting a few successful books.
