Mumbai:   Amuz Distribution’s Alex Avon, VP of global distribution announced a celebrity entertainment format license deal with We Make Productions for France and Belgium. In Lieu of Flowers, is a  primetime hit in Quebec on ICI Radio-Canada Télé. The original producer is Zone 3 in Canada.

In Lieu of Flowers is an irreverent show that laughs in the face of death. Based on the Celebrity Roast concept, each episode features a guest star who must bear witness to the totality of his or her life on stage through a flurry of comic numbers and a variety of sketches, as if they were attending their own hilarious mock funeral.

Avon stated: “Amuz Distribution is delighted to partner with Bouchra Réjani and her studio, We Make Productions for the fantastically funny and heart-warming entertainment format of In Lieu of Flowers. It has been a long-running favourite in Quebec, and we are excited to see the localized version in Belgium and France.”

We Make founder and producer Bouchra Rejani added “We are excited to take In Lieu of Flowers and make it our own for France and Belgium. Alexandre Avon and Amuz Distribution are amazing partners, and we appreciate them bringing us this funny proven format which audiences will truly enjoy.”