MUMBAI: Shemaroo Entertainment is spreading its wings. The emerging media and entertainment giant is planning to set up a 100 per cent offshoot in Dubai called ShemarooVerse Digital. 

The company got a go-ahead  from its board for this proposal and informed the Bombay stock exchange about its intent over the weekend.

Shemaroo said it is taking this step to innovate and stay ahead in the evolving digital entertainment landscape. Shemarooverse will focus on creating immersive experiences and leveraging block chain technology to redefine ownership and interaction in the entertainment ecosystem.  

Dubai, according to the company is welcoming web3 ventures and it has a very friendly web3 regulatory environment, which is critical for token-based transactions  and block chain integration. Talent too is available aplenty aside from cutting edge tech to support the development of a globally competitive product.

The company added that the objective is to position Shemaroo as a leader in the web3 and metaverse space, ensuring scalability, innovation, and long-term growth. It aligns with Shemaroo’s vision of creating transformative consumer experiences and strengthening its position in the next era of entertainment.