MUMBAI: PayTM has emerged as the most popular brand among the age group of 25 – 34 in Mumbai, Bengaluru and Delhi as per CouponDunia’s half yearly report Decoding Metro Shoppers.

The report highlights consumer shopping preferences and coupon redemption patterns of CouponDunia users in the above mentioned cities from January 2015 - June 2015.

The report unveils interesting insights around choice of brands, device, categories, etc along with a geographical comparison of the patterns across three cities.

Speaking exclusively to Indiantelevision.com CouponDunia COO Ankita Tandon said, “Being a consumer internet brand, we have a lot of analytical tools through, which we study various consumer insights. Using those tools, we sampled CouponDunia visitors and that’s how we collated the data and came to the observations.”

There was no association with any marketing agency for data collection informed Tandon.

“The power of being a consumer internet brand is data, and hence it will be a shame if we do not use the data to draw our business plan. We sit with the data, study it and then if we find that at a particular time a particular offer is doing well, we continue with it and if possible come up with better propositions,” informed Tandon.

Commenting on the release of the report, Tandon said, “2015’s half yearly analysis emphasizes on how shoppers are embracing discount coupons and deals as part of their lifestyle to derive more value out of their shopping experiences. In this analysis we found that the shoppers use mobile more than any other device to access discount coupons. Shoppers in these three cities are using coupons extensively during weekends. With these trends, slowly and steadily we are heading towards our goal of inculcating the ‘habit of saving’ in every Indian shopper.”

Interesting Consumer Insights from the Half Yearly CY 2015 report are as follows:

Bengaluru Shoppers

· Ola Cabs are most popular in Bengaluru than other cities

· Friday is the most popular day across 3 cities to look up coupons for Recharges, Fashion, Dining and Commuting

· PayTM is the most popular brand among the age group 25-34

· In Bengaluru, most searched brands by men is ebay.in and by women is PayTM

· Bangalore is the second city who prefers saving more by using coupons

· Mobile penetration in Bengaluru is 68 per cent

· Favourite days to shop are Tuesdays and Weekends

Mumbai Shoppers 

· Mobile penetration in Mumbai is 71 per cent; second largest city after New Delhi

· PayTM is the most popular brand among the age group 25-34

· Friday is the most popular day across three cities to look up coupons for Recharges, Fashion, Dining and Commuting

· Favourite days to shop are Wednesday and Weekends

· In Mumbai, most searched brands by men is PayTM and by women is Dominos

Delhi Shoppers 

· Delhi leads in mobile penetration with 76 per cent across other cities

· Favourite days to shop are Wednesday and Weekends

· In Delhi, most searched brands by men and women is PayTM

· Delhi prefers saving more money by actively searching for coupons