MUMBAI: Emblaze Ltd has announced that its wholly owned subsidiary Orca Interactive Ltd has signed a licensing agreement with India's I-Spatial Communications Pvt Ltd for its suite of middleware applications (RiGHTv).

The agreement will enable the delivery of services including Video On-Demand (VOD), Near Video On-Demand (NVOD), and Live TV Channels to an initial 50,000 subscribers in seven major cities in India with an intention to expand to other cities.

Orca will also provide system integration services for the video and interactive applications for TV, part of pre-integrated RiGHTv applications platform. The commercial launch over BSNL's broadband network has already started on a trial basis in Bangalore and is scheduled to roll out commercially into other cities towards the end of this year.

I-Spatial Communications Pvt Ltd., a telecom and media solutions company based in Bangalore, is in the process of setting up CDN (Content Delivery Network) services. I-Spatial has the country's largest network ready to provide rich media content and versatile services to customer. The interactive services will use the BSNL network that currently service over 40 million subscribers. Orca will deploy the services in cooperation with selected pre-integrated solution partners, utilizing video solutions for MPEG 2 and 4.

I-Spatial Communications chairman and MD M B Jagridar said, "We are delighted to be working with Orca in establishing the quality on demand service to our customers. They are the leading provider of open architecture applications software solution in the field of video on demand and their RiGHTv middleware is at the heart of our service. We look forward to a long and prosperous relationship. We believe that the integrated solution which can be deployed over the cable network in India as well, throws up opportunities for the cable industry to provide on demand services for their customers as an additional source of revenue."

Emblaze Ltd business development head Doron Cohen said, ""I-Spatial's vision marks the beginning of a new era in television viewing in India. When it comes to broadband services, India has a potential to grow faster than any other country in the region Orca is proud be a part of a quality team that is bringing the broadband TV over telephone lines to Indian viewers as well as VCR functionality with DVD quality pictures on their television sets."

Orca's RiGHTv applications are highly scalable solutions that facilitate the deployment of complete commercial iTV services. RiGHTv XVOD also allows operators to supply subscribers with video content on demand special features in an Interactive TV service. RiGHTv XBIP allows operators to create and manage live TV and NVOD channels over broadband networks.