James Dumlao joins SPT as head of Philippines office

MUMBAI: Sony Pictures Television Networks, Asia has named James Dumlao as head of its operations in the Philippines.

Designated as director business operations, Dumlao will be based in the company?s Manila office to lead its local team across all strategic operations and brand-building aspects of the business.

Dumlao comes with 13 years of experience in the Filipino pay-TV industry and in his new role, will drive distribution, marketing strategies, and advertising sales for SPT?s networks in the Philippines including AXN, Animax and beTV.

Dumlao is also charged with developing new business opportunities for the company and will report to Sony Pictures Television Networks, Asia Sr VP, business operations and head of Asian content Hui Keng Ang.

"We are delighted to welcome James on board to spearhead the growth of our business in the Philippines. His in-depth local knowledge and experience will prove invaluable in leading the team in an exciting marketplace where we continue to focus and invest significantly in," said Sony Pictures Television Networks, Asia EVP and GM Ricky Ow.

Dumlao was earlier with Pilipino Cable Corp (PCC) where he served as director of marketing and program acquisitions as well as director of advertising sales from 2000 to 2007. Before that, he was manager of PCC?s business in the region of Visayas, and he was with cable network start-up, Telemondial Holdings, Inc. prior to joining PCC.

Following his PCC tenure, Dumlao joined as managing director of the Asiaphil group of companies which is engaged in manufacturing, trading, project management, project financing and energy efficiency solutions. From 2010, Dumlao became an independent management consultant providing consultancy to clients from trading, manufacturing and energy industries including Macondray & Co. Inc. and Asiaphil Management Resources, Inc.