Name: Roopali Kadyan

Designation: Senior Producer - STAR India

Sun Sign: Taurus

Educational Experience
Rather traumatic but anyway. Till the seventh standard, I was in Delhi. Later on, I was in the International School of Paris for three years.

I did my 12th from Delhi Public School, my Bachelors in French from Jawaharlal Nehru University in Delhi and finally I did my Mass Communications from Sophia Polytechnic in Mumbai. Couldn't bear it post that!

Professional Experience
I have done various summer jobs and spent most of my later schooling years working through vacations. My dad is an army man and enforces his rules not just on his subordinates but also on me.

I worked for Prahlad Kakkar's Genesis Film Production for a year where I grew as a nocturnal being with insane shoot schedules and also grew hard of hearing with 'Papa Pancho' screaming at the top of his lungs (anyone who knows him will relate to this!!). Jokes apart, what I have learnt from him was primarily the art of detailing, which I haven't forgotten till date.

I have been with Star Plus for almost three years now and have worked on all sorts of software-format shows from Kaun Banega Crorepati, which was at the start of my career, to Kahani Kismet Ki; teenage fiction soaps like Kyon Hota Hai Pyar; kids daily Shaka-laka Boom Boom to events like the Screen Awards. Here's where I get serious!

Job Profile
The basic crux of my work is to create and implement high quality fiction and non-fiction television for mass audiences; to supervise all production and creative input on programmes; and innovate on a weekly basis with respect to storylines and visual presentation of shows.

I also act as the interface between the channel and the production houses for all issues with regard to shows; make key decisions on budgets, casting, production schedules, selection of creative and technical teams; scripting, promotion strategy and off air marketing. Phew!!!!!!!!!!

Television as career choice
Television, is a medium of constant change and reflection of society. Its dynamism and ever evolving nature has always attracted me. The mass reach of television entertainment and its ability to reach out to its audiences country wide cuts across all economic and social sections. It also gives us a direct connection to the mind, and especially in the case of fiction shows, to the heart of the viewer.

The responsibility of providing a high standard has always been challenging and I have loved this challenge. The reward of being able to read the mind of the viewers, to pre-empt their reaction and get it right is what motivates me week after week.

The opportunity to innovate on a weekly/daily basis and to create a product, that is widely accepted as successful in a very subjective field, is what drew me to television.

Current Television scenario
I think Star Plus has got it right! The total domination our channel has in the current television scenario indicates the high level of understanding the team, as a whole, has towards the taste and sensibilities of the viewers.

Star reflects the aspirations, feelings and idea of entertainment that the TV viewing audience in India has today. In a way, this is a complete reflection of our society. It also means that our biggest competitors are our own shows and therefore my biggest competitors sit right beside me!

Right and wrong about current Television scenario
It's a very subjective question. What works is right and what doesn't is wrong. All we need to do is innovate on the formats front. I would have test periods for everything so that at the end of it I can have an idea of what works and what doesn't.

Five years from now
Considering the high level of burn out in my field, I see myself on a white beach with top sunlight and waves conducive to boogie boarding with my loyalists Kurusawa, Cleopatra and Ginger (my dogs)!

Hobbies
Watching movies (language no bar), watching Roswell on Star World, going out as much as the job permits, dumping pups in my parents home. (I love dogs and they love breeding!!)

Sun Sign
I'm a Taurean but I hate cooking.

Idea of enjoyment
On a white beach with top sunlight and waves conducive to boogie along with my loyalists Kurusawa, Cleopatra and Ginger (these are my dogs)! In five years I will be doing what I enjoy most.

Redefining Indian advertising by curing its colonial hangover and reaching out to the 1 billion strong Indian masses, by speaking to them in their own language. Piyush Pandey, Executive Chairman and National creative director, Ogilvy & Mather, talks to Nidhi Jain about the changing environment of work for leaders.

Lesson you have learnt so far...

Lessons that are more applicable and not lessons that were discovered afresh.
These lessons come from my sporting days, which got reconfirmed in my business days. I used to play cricket. Unlike cricket over here, we are only one member of the team and that included the captain also. The role of the captain is to get the best out of the team at one level and at the other level to perform well enough to justify your place in the team. Otherwise, no one will remain captain anymore.

So, in any organization where many people work, what is important is to work well yourself as well as get good results from others. So this is one lesson that got reconfirmed from my cricket days.

In a cricket team we have nothing to manufacture and in industry we only have people around with talent. So our job is to encourage these people and make them perform at the highest level. There are ups and down but we have to keep them motivated.

How do you pacify madness around you...

If madness had a method then it will not be mad anymore. Then we would know what to do tomorrow and would get the same results. The idea is not to kill anything just because we are the head. We have to encourage new thing without sacrificing discipline, of course. We very well know when it is out of context but that does not mean it cannot sell. In advertising, good ideas sell and we have to make others understand this.

People who have influenced you so far...

Many different kinds of people and not necessarily from advertising. I am very much influenced by Vivian Richards. He changed the rules of batting by playing different shots in different ways and challenged everybody. Similarly I cannot lead a stereotypical life. Experiment with new things and follow the one that suits me.

I also got influenced by my mother who did not believe that lack of formal education was a deterrent to her being knowledgeable. So she acquired a lot by reading books.

I also got influenced by my late cook who challenged every theory of cooking. Arun Lal, who is a commentator now, has also influenced me a lot because he is not at all scared of speaking his mind, no matter what. There is no one single person who influenced me in total. I have been influenced by life. There is a certain trait in every human which needs to be respected.

What according to you are changing rules of work...

Rules are challenged when they become monotonous. Self proven rules don't work everytime. So the idea is to question and challenge and adapt to something else. Have an open mind and be willing to accept everything. The older days had an assembly line in advertising where the client used to brief up everything to the client server and then client server used to brief up everything to the creative guy and vice versa but now we all work together and things have changed, so one should not follow just what is written in books. Rather, they should apply new ideas to the same thing.

How do you ensure that your team delivers...

There is nothing to ensure. They are all good people. We hired them because they are good and can perform. I have never been under pressure thinking whether they will do well or not. I am myself not sure whether each time I touch anything will come out well since I am not superhuman and neither are they. As long as we win more number of times, we are a good team. We are commercial artists and cannot be self indulgent about in it. I make them understand to respect others and have respect for themselves too.

Fun part of your business....

Fun part is meeting different people. I meet so many of them. Some seem bizarre at times and a few interesting. A lot of excitement of our business is that we are addressing 50 different problems so there is no monotony. Taking quick decisions and watching quick results is the fun here. Unlike in movies, in our case I come to know what I did in 20 days. Maybe I am impatient but that is what I like.

Piyush Pandey's leadership mantra - "A leader should never state that he is a leader. Others should know that you are a leader."

Sitting in his exquisitely done up plush apartment in Goregaon ( a suburb in Mumbai), dressed comfortably in a grey T shirt and track pants, Aatish Kapadia looks totally calm and composed. I sense a certain aloofness about the man as he tells me, "Actually I've taken a day off from my shooting today to write my next episode for Sarabhai Vs Sarabhai."

After discussing a few nitti gritties the fresh pineapple juice arrives, Kapadia opens up a bit and gets talking about himself, "at times I can be very aloof but then I can also very gregarious with people I know well."

That perhaps sets the whole tone of the conversation, as we settle down for a brief t?te-?-t?te on his life and times. I ask him about his rise from a writer to a successful producer, and he goes "somehow, life hasn't been a struggle but things have just fallen in place for me. I am a product of meeting the right people at the right time. I strongly believe life is a journey and not a race." And this, coming from a producer and the brain behind the immensely successful shows like Khichdi, Sarabhai vs Sarabhai and Ba bahu aur babli. I wait for more, as Kapadia reveals it all about his life and times.

My early days
My family's been into the textiles business for years, but somehow I knew that I could never fit into it. And that's why the surname `Kapadia'. One best thing that I picked up from my father was the habit of reading. And along with reading voraciously I tried my hand at different things in life - acting, writing and theatre.

I started off doing Gujarati theatre and later scripting for Gujarati soaps. Somehow, God has been kind to me and life has not been a struggle but things have just fallen in place for me. I am a product of meeting the right people at the right time. My big break in the Hindi television space happened with Alpaviram. Later, Ek mahal ho sapno ka happened, which I thoroughly enjoyed writing.

I believe, life is not a race, it's a journey cause if it's a race then what do I do when the race ends? I want to walk at my own pace and compete with myself.

I seek inspiration from
I seek inspiration from people I meet on the road, on the sets and when I travel. They could even be complete strangers to me. I try to understand people, their real selves and their three dimensional lives. Life is not about being either completely white or black. So, people are my fodder for thought.

I keep the child in me alive by watching children play. Children are an amazing gift from God, as they enjoy the simple joys of life almost mesmerized by life. It's we adults who put in ideas of competition and racing against time for them.

On the television business
The television business is getting crazier by the day. We are obsessed with glamour, gossip and everyone's trying to fit into the same slot. So, if one guy is creating unnecessary drama and getting TRP's everyone's trying to imitate. As a result, the whole landscape looks the same. I think, success is a relative term and TRP's have to be seen in the right context. Even newspapers are all intellectually crap, full of parties, gossip and weddings. There is nothing intellectually stimulating to read.

On Page 3 parties
I feel totally out of place at parties especially, filmi parties. I try to avoid all parties as far as possible.

Success means
Success is being allowed to do the kind of creative work that I want to. And not having to do what the channel or the audiences want. There are people in the market who think they are successful but I think they have succumbed to pressure.

I am failing every single day.
I experience failure every single day as I try to write and pull off every episode successfully. To fill a blank piece of paper every single day is a great challege. Since, I am not a genius, words don't flow out but I've to work very hard at my craft.

Stress busters
I don't believe in getting stressed. If something is not working out or shaping up as per my wishes - then my attitude, So what? I take it very cool in life. I used to practice Yoga earlier but now I prefer going to the gym. I mix a workout of cardio and weights. I also love traveling because of the hectic schedules. I love traveling and have traveled across the world along with my theatre group.

I begin my day
Mornings are usually very rushed. I live at Andheri (a suburb in Mumbai) Lokhandwala Complex which is pretty far from my office. Since I spent the whole day at work; in the mornings I try to play with my four year old daughter Mahek. Me and my wife get Mahek ready for school, after which we go for a walk at the nearby park.
After brisk walking I practice a little bit of kriya yoga, which I've picked up from my mother. But I must confess, I am trying to be more regular with my routines.

My diet mantra
I don't follow a strict diet. It's a very simple diet mantra and that is eat healthy and avoid all spicy Indian food. My breakfast is mostly some fruits and milk and I don't carry my lunch. I just grab something at the office canteen which is pretty palatable. To dine out I prefer either Mahesh Lunch Home in Juhu/ South Mumbai or Mainland China.

Shopping
I don't really shop much. And whenever I go shopping, I make it a point never to go alone. Because it's all about getting a nod from my wife. Most of the time I stick to what my wife selects for me. We mostly shop at the malls and I amongst all the brands I stick to Allen Solly which is pretty good.

Travel Destination
I think India is a beautiful country. And each time we go for a holiday it's like rediscovering our country all over again. I had gone to Kerala recently and I still can't forget the breathtaking sights of the backwater expanse consisting of canals and coconut groves.

I like to visit hills, archeological places and beaches. I hate going to sanctuaries, especially in Orissa, that's where I belong. Weekend traveling is also fun. I often refer to the weekend destination books to plan my weekend getaways. We love going to Lonavala, Igatpuri and Matheran.

Traveling abroad doesn't happen too often. Had traveled to Singapore recently.

Relaxing Mantra
Broadly speaking, our work is not as stressful as people make it out to be. It's as stressful as any other profession. Spending time with my family is always a great stress buster.

Gadgets and Gizmos
Love the latest in mobile phones, stereos (especially like the ones which are assembled with the best of components from different manufacturers), digital cameras and camcorders.
Recently bought a Nokia 6670 and a Kodak 5 Megapixels, 10X Zoom camera that also shoots motion.

On Books
Have the urge to catch up on a lot of reading, though time seems to be in short supply always. Beyond catching up with the everyday newspapers and some favourite columns in the Sunday newspapers, I recently read a book 'The Tipping Point' by Malcolm Gladwell. The book takes everyday life instances to illustrate concepts that can benefit all of us, especially marketing professionals like us. I also quite liked reading Robin Sharma's The Monk who sold his Ferrrari. Though I don't quite like the self-help category of books, this one is different. It sort of sets you thinking and motivates you to rediscover things about yourself.

Was browsing through the 1970s classic Future Shock by Alvin Toffler to see how we saw the future then and what really has transpired in the intervening 35 years.

My idea of entertainment
Weekends are usually fun and reserved totally for my family. Since, there are more than four multiplexes just near to where I stay, so for entertainment and relaxation it's movies all the way. Either I like to watch something that is sensible or an out-and-out comedy - nothing of the middle order. Some of the recent films which I enjoyed watching were Salaam Namaste, Hanuman and Bunty aur Babli. And yes, I didn't miss the latest Salman Khan films - No Entry and Maine Pyaar Kyun kiya.

My favourite car
When I was a kid, my dad had a Black Hindustan 14 - an Indianised Ford Austin made by Hindustan Motors (HM), the makers of our good old Ambassador. That really was my first impression of what a car could be and should be - sturdy, mobile, majestic and BLACK.

Things changed and we bought a Premier Padmini, then a Maruti 800 and now I own a Baleno. I feel a car has to be technically good and give you the comfort you deserve. Of course looks matter, but that's not everything.

My favourite car is the stately Mercedes Benz that rules the road. As for now, my Baleno is no less though....

In Conversation with Anurradha Prasad Managing Director, BAG Films Ltd.

I start my day with

I suffer from a chronic backache so I start my day with yoga and some stretches. Earlier on, I had a trainer coming home every morning but now I just do all the asanas and pranayams on my own. Must say, yoga is also a great stress buster for me.

My diet mantra
I am a vegetarian and prefer food which is low on oil and spices. Breakfast is mostly sprouts, cottage cheese or maybe soyabeans. Prefer to use olive oil in my food which is light on the stomach. Lunch is mostly some soup, followed by dal, roti and sabzi.

Shopping
I am not a very brand conscious person. Also, it's not like I grab things when I see them. I shop whenever I need to. For my western wear I prefer Armani suits. I mostly shop in London for my trousers where I get the right fabric and fitting. As far as Indian clothes go, I get them designed by Ritu Beri and Sapna Chopra.

Don't like very heavy or garish clothes. If I have to go with my husband Rajiv Shukla for a political get-together or a party, I prefer a Indian look with some Zardosi work or a Lucknawi look. When its about my official meeting then I go in for a little classy upmarket look. Whenever, I need something special designed, I just call up my designer friend Sapna Chopra who sends me the right dress and the jewellery to go with it.

Jewellery
Not very fond of gold jewellery. Prefer platinum, Kundan , Polki and Meenakari work.

Travel Destination
I love London and Dubai. Though Dubai is not so much of a tourist destination but everytime I go there I am really amazed at the progress the country has made. I also love exploring Paris and Italy.

Favourite Car Brands
I prefer cars which are spacious and functional. Currently, I drive a Lancer, a Toyota Corolla, Endeavor and Chevrolet Optra.

exec_life/y2k6/eflyer/3april_exec_life.htm
Can't do without my 20GB - ipod digital music player. It carries upto 15,000 songs, so whenever I am on the move I freak out on all the latest Hindi as well as English songs.
I have a great fetish for gadgets and gizmos. In fact, I keep upgrading my handsets all the time.

I am currently using Sony Ericsson - P900 which has a high-quality camera phone, video recording and a good gaming experience. I recently bought a Nokia 6630 which is a portable office and a modern rich media machine. It has video editing, email, web browser with broadband as well as a support enhanced media gallery for storing photos.

I also use Nokia 6680 which has two integrated cameras, video sharing capability, music player with stereo audio. It gives me a convenient email access with automatic download to send images and view documents while I am on the move.

"I believe in living life to the core. And I derive pleasure from doing simple things in life; be it just cooking up a meal, entertaining guests or just pursuing a game of cricket," says Ravi Rai as we settle down for a brief tete-e-tete. Dressed casually in a simple red T shirt and jeans, Rai welcomes us in his exquisitely done up apartment in Versova that reflects the man behind the veneer. A picture of his younger days adorns the wall, an Egyptian painting and collection of books in the library speak a volume about him.

With his characteristic far-away look, he says, "my study is where I spend a major part of time reading and writing. But, then writing is only one of my passions. My career as a writer, director, producer has really been an accidental journey." And this coming from the man behind subtle serials like Kashish, Sailaab and Thoda hai thode ki zaroorat hai. I have no major ambitions like writing a master piece before dying," he further declares honestly. We wait for more as Rai reveals it all about his life and times.

I've become spiritual in life
"It's a rather mercurial business, sometimes it can put a creative person on a pedestal and the next moment you are out. Though it hurts, but then nothing is permanent in life. I've analysed life and now I've become spiritual in life. I believe in god and destiny. I do not believe in dreaming too big and losing my sleep over it.

Cooking helps me unwind.
Rai is passionate about cooking; so much so that he orders for different masalas like garam masala, nimboo, paani masala and lassi masala from various parts of the country. Recalling his childhood, he says, "As a child I had working parents. So, at the age of nine my father taught me how to cook dal chawal, since it's easy to make and is also a complete meal. So, whoever reached home early would cook for everyone. The habit stayed with me and later even during my struggling days in Mumbai at the age of 20, I used to cook parantha, sabzi , dal, chawal. Cooking helps me unwind

Entertaining friends
Weekends are a time when Rai along with wife Anita love to welcome friends home "It gives me tremendous satisfaction when I see people savour my dishes. We both cook up separate dishes. My Sindhi mutton recipe is a hit amongst all my friends. Anita, who is a Kashmiri, makes very good Italian and Kashmiri food. "

And what are the other preparations he likes to make? "Anything that takes a long time to prepare," he quips. "I love making rajma and channa for that reason. So, does he indulge in day-to-day cooking too? "Of course ! Today I am preparing Chinese for my kids," he announces happily. Rai also tells us that one of his favourite pastime is watching matches with friends when he sometimes loves to surprise them by cooking a dish or two. That brings us to his other passion that is Cricket.

Cricket talk
" I am a member of a team called Upstagers which is led by Mahesh Manjrekar. Some of the other members are Shivaji Satam and Robin Bhatt. We have our practice sessions at he Kalina Ground in the wee hours of morning. Once a year we also go to Ajmer, Bhavnagar and Pune where we play against other teams. Next year I am looking forward to go to Goa to play a match against a team from England," says the 45 year old producer, who also does the treadmill and weights to remain fit.

Traveling
His mobile rings. We take some time to browse in his library where we find several books on travel. Talking about his passion for traveling he says, "I travel a lot with my family. I have a certain connection with Agra for some strange reason. Kerala is another place I love. I have also been to Bangkok many times. We had a good vacation in Seychelles recently. This summer we are planning to do Europe," concludes the simple man who believes in middle class values and derives pleasures out of ordinary things.