In Conversation with Kartik Sharma

In this episode of Talking Point our host chats up the dynamic managing director of Maxus south Asia region, Kartik Sharma. With an experience of over two decades in media and advertisement, Sharma has led his team to win several awards.

In this interview he speaks of how target oriented advertisement is the future of digital advertisement, the role of data in it and why he prefers advertisement to entertain over advertisement educate.