TIMES NOW Presents New '10 PM' - Fast, Pacy and Sleek New Primetime Programming
MUMBAI: TIMES NOW, India‘s leading English news television channel of big stories presents millions of news viewers an excellent news viewing experience with well packaged, fast, pacy and all new 10 PM programme.TIMES NOW brings to its audience an entire gamut of shows in an insightful manner giving them a perspective on all that is happening around the world. Having established its supremacy over Prime time with Newshour at 9 PM, TIMES NOW has now launched ‘10PM‘ - a definitive hard core news show adding the extra news punch in the weekday Prime time.
Commenting on the launch of the new show, Arnab Goswami, Editor-in-chief, TIMES NOW said, "TIMES NOW has received tremendous viewer response in the prime-time and new morning news line-up establishing TIMES NOW as the most viewed news channel in 2007. We have identified viewers demand for news from time to time introduced shows that cater to our target audiences. The growing viewer ship signifies TIMES NOW‘s preference over our competition."
Starting October 2007, TIMES NOW introduces the ‘All New Prime time line-up‘ 7.30pm onwards which encapsulates the entire day‘s news right from sports, city news, entertainment and international events through its robust line-up. TIMES NOW has emerged as the most viewed news channel in the country with standing ahead of competition 22 out of 38 weeks. (*TAM, CS 15+ Male, 1Mn+ Mkts, Wk 1-38)
With the introduction of this new prime-time line-up, TIME NOW has aggressively made itself present in all possible slots starting from its breakfast shows till the prime time offerings. The live telecast of ‘The Morning Show‘ has already made headway with its daily dose of "real infotainment" and the latest introduction of ‘9pm‘ and ‘Heart of the Matter‘ on the weekends has further strengthened TIMES NOW‘s position as the number one English news channel.