Zee Telefilms is organising an awards show dedicated to the Marathi film and theatre industry on 5 February in Mumbai‘s Andheri Sports Complex on 5 February. The show will honour the leading lights of the film and theatre industry like Ashok Saraf, Ramesh Deo, Laxmikant Berde, Mohan Agashe, Prashant Damle, Alka Kubal, Nivedita Joshi, among several others. The show is being held under the aegis of Alpha TV Marathi and should help the channel bond very strongly with the Marathi film, TV and theatre trade which has suddenly become in great demand following the launch of two satellite channels - Alpha Marathi and Prabhat. DD Marathi was of course the first in the game but it did little on the entertainment side with its programmes being staid and dull. Another two channels are planned one from the Eenadu group and another from R. Basu‘s Broadcast Worldwide.

Gaurav, the Zee Awards show, is presented by Godrej in association with the makers of Mahabhrungaraj Oil, Cadbury Dairy Milk chocolate and Nyle Shampoos.