Starts 3rd October

Vanita Keswani

Madison Media Sigma

Poulomi Roy

Joy Personal Care

Hema Malik

IPG Mediabrands

Anita Kotwani

Dentsu Media

Archana Aggarwal

Ex-Airtel

Anjali Madan

Mondelez India

Anupriya Acharya

Publicis Groupe

Suhasini Haidar

The Hindu

Sheran Mehra

Tata Digital

Rathi Gangappa

Starcom India

Mayanti Langer Binny

Sports Prensented

Swati Rathi

Godrej Appliances

Anisha Iyer

OMD India

  • Sony to air Mission Kashmir

    A new channel ID. A handful of new shows.

  • MAX hits cricket fans for a Six

    On Saturday and Sunday MAX will show the 'Cathay Pacific Standard Chartered Hong Kong Cricket Sixes'.

  • TechSpan's Content Management System uploaded on America's PBS website

    Submitted by ITV Production on Nov 07

    TechSpan, Inc. has managed to put into place a Content Management System (CMS) for the Public Broadcasting Service (PBS). TechSpan‘s speciality is integrating the internet business‘s of companies on the web by delivering end-2-end web ennoblement solutions. PBS is a large media organisation looking after the interests of American television. Its members include 349 of America‘s leading public Television stations. PBS‘s role is to look after their programming content be it buying, selling or distribution.
    It also raises funds for media business‘s and ventures that are in the process of taking off. Market data reveals that PBS‘s content is enjoyed by nearly 100 million people every week. PBS also produces education services on non commercial television, the Internet and other media.

    In a survey conducted in March by Voice & Data, TechSpan was numero uno among the pure-play e-business consulting companies in India. TechSpan has managed to streamline PBS‘s process of content authoring and delivery across various departments. The new CMS will allow PBS to deal with administrative hassles in a more efficient manner. Viewers will increasingly get access to more local station content. Cross-platform content publication for multiple devices will also be enabled. PBS will now be able to tackle goals like improving and enhancing its site‘s features while making sure that there is no delay in the functioning of its backend operations.

    Five Techspan consultants worked tirelessly on the project, which lasted for seven months. The value of the project was Rs 20 million. The task was not easy as PBS‘s website receives nearly 375,000 hits per day. PBS.org also claims to have over 135,000 pages of content as well as companion Web sites for more than 450 PBS programs and specials.

    To develop the system of adding new content without ignoring existing content, TechSpan which boasted revenues in the region of 67 million dollars for the year 2000 sought the advice of various groups, which work within PBS like Red Bridge Interactive. TechSpan integrated Red Bridge?s engenda application with the ATG Dynamo personalization engine to meet PBS?s needs.

    CMS also performs functions like instant e-mail notifications based on transition of business functions, automated sub-systems that perform content publishing, transformations and syndication.

    A visibly happy Sandeep Sahai who is the Managing Partner, East Operations, TechSpan Inc. had this to say about the company‘s latest accomplishment: ?This implementation reinforces our systems integration expertise and project management values. Moreover, the success of the PBS implementation reinforces TechSpan‘s collaborative approach to project management. It was in great part due to the collaborative processes established between TechSpan consultants and the PBS team.?

     


  • TechSpan's Content Management System uploaded on America's PBS website

    TechSpan, Inc.

  • ESPN Star Sports signs deal to enhance website features

    Submitted by ITV Production on Nov 07

    ESPN Star Sports, which claims to reach over 136 million households, has announced the signing of an agreement with Sport4cast. It is a company which, among other things, looks after data and analyses different sports. It also functions as a design company. The espnstar.com site will leverage the expertise of the company in these areas. The site is both English and Chinese. The sports broadcaster claims to be available in over 65 countries throughout Asia through the ESPN Star Asia3 satellite network.
    The site had been relaunched in August and this latest initiative is a step towards making the site experience more interactive and exciting.

    Sport4cast has designed an online service, which it will manage and host on behalf of ESPN Star Sports. Responsibilities include controlling the huge volumes of data on the sports broadcasters site. It will also continously keep track of all members and their subscriptions.

    ESPN Star Sports will kick things off by incorporating the Sport4cast Interactive Premiership Football service.

    Sport4cast‘s has developed a multi-platform model that suits any type of content. The company‘s design team can customise graphics, animation and data to tailor the customers needs..

    Sport4cast began operations a couple of years ago as a CD based horseracing service. It gradually expanded its range of operations and today supplies Horseracing and Football services to companies all over the world, who in turn, offer them to their customers. Company data is completely encrypted and so parties seeking their services have no security fears.

    The company has made a deliberate attempt to position itself in a niche area so that its data analysis and management services can be used to attract other related services within the sports industry.

     

  • ESPN Star Sports signs deal to enhance website features

    ESPN Star Sports, which claims to reach over 136 million households, has announced the signing of an agreement with S

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