Ek Mahal Ho Sapano Ka, the precursor to the tide of saas-bahu sagas that swept Indian television in the last two years, has just crossed the 900 episode milestone on Sony.
A product from the Shobhna Desai Productions stable, the original nightly soap that follows the happinesses and tragedies of a Gujarati joint family, Ek Mahal... claims to be the longest running soap on Indian satellite television. It still has some way to go though if it wants to catch up with the Marathi series Damini which completed 1,000 episodes on DD Sahyadri on 16 May.

Produced by Shobhna Desai, directed by Vipul Shah and scripted by Aatish Kapadia, Ek Mahal... is a bilingual serial, the Gujarati version - Sapana Na Vavetar - ran on DD Gujarati.

Ek Mahal... started its run on Sony in 1998, according to an official release. The serial, claims the release, commands a wide Indian audience in the UK and USA andhas been a launch pad for more than 200 Gujarati theatre artists thus far.

The LA Convention Center will be the playground of the global television industry‘s best known names , for four days from 26 June.
The Promax&BDA global conference in Los Angeles next week will feature Jamie Kellner, one of the most powerful players in world television, as the opening keynote speaker. Kellner, founder of the Fox Network and the WB Television Network is now chairman and CEO of Turner Broadcasting System Inc, heading domestic and international networks such as TBS Superstation, TNT, The WB Network, Cartoon Network, Turner Classic Movies, Turner South and many more, including the CNN News Group.

NBC‘s entertainment president Jeff Zucker - the man behind Fear Factor, The Weakest Link and supersized episodes of TV‘s top comedies, will be on the opening day panel along wtih Mindshare North America‘s national broadcasting president Marc Goldstein and Endeavour founding partner Ari Emanuel. Other sessions will have branding and design specialist Lee Hunt scouring the TV globe to bring the best from the cable, broadband and satellite universe. The 24th annual BDA awards will be given away for the coolest creations for the screen on 27 June, while the Promax awards the following evening will feature prime examples of promotion and marketing excellence in the media industry. Key players from the world‘s advertising community will be on hand at the four day show to demonstrate how creative partnerships can boost ratings and revenue.

PROMAX&BDA are among the world‘s foremost organizations working on behalf of those involved in the promotion, marketing, and design of all electronic media and represent more than 4,200 member companies and individuals in over 60 countries.