MUMBAI: When Hallmark was looking at relaunching its streaming service, it reached out to its partner Accedo and extended its partnership. Together, the two elevated the features – as part of Accedo One -  of its newly rebranded streaming service, Hallmark+ which officially launched on 10 September.  

According to an Accedo release, Hallmark+, seamlessly integrates ad-free viewing with exclusive retail and product benefits, offering fans an unparalleled Hallmark lifestyle experience. 

The features are: 
Unauthenticated homepage: This feature allows potential users to explore and experience the richness of Hallmark+ without the need for immediate sign-up. With this feature, Hallmark+ aims to entice new users through a compelling initial interaction, fostering trust and interest even before they commit to a subscription.

Conditional containers: Conditional containers display content tailored to individual user preferences, behaviours and login status. 

Gifting options: In line with Hallmark's tradition of celebrating relationships and special moments, the new gifting options provide users with the ability to purchase and send Hallmark+ subscriptions. This feature reinforces Hallmark’s position as a thoughtful and heartfelt brand, perfect for gifting during holidays, birthdays, and other special occasions.

Design facelift: To align with modern user expectations, a complete redesign of the OTT service interface was undertaken. The new design is intuitive, user-friendly, and visually appealing, providing a fresh and seamless navigation experience.

“The support we received from the Accedo team during this intense period was unwavering. Utilising Accedo One platform to further grow and expand our offering has accelerated our progress tremendously, allowing us to bring Hallmark+ to market fast and greatly optimize our internal resources,” says Hallmark Media. SVP technology Lusha Bodie.

“We are highly impressed with the Hallmark team, its ambitious vision, and the new direction of Hallmark+. We believe this will greatly benefit its loyal customers. It is especially encouraging to see Hallmark leveraging several new key features of Accedo One in its re-launch,”  says Accedo SaaS Products SVP Fredrik Andersson.