DD seeks Diwali and year-end programmes from private producers
National broadcaster Doordarshan has woken up to the fact that Diwali is just three weeks away and that it needs to f
IBF plans to limit membership to broadcasters
The Indian Broadcasting Foundation, a 29-member association essentially representing broadcasters, has a new "a" priority issue on its agenda.
It has scheduled a meeting for the 24 October (Wednesday) in Mumbai where the main topic of discussion will be a proposal to change the IBF‘s membership norms. If the plan goes through then only broadcasters will be entitled to become IBF members. Non-broadcasters (production houses for instance) will only be allowed associate membership with no voting rights, an IBF member revealed.
Industry sources indicate that the "exclusivity" of the IBF may be further enhanced by blocking out any broadcaster whose annual turnover is below Rs 50 million.
How this move will help the industry better address the various issues confronting it remains a bit of a mystery though.
Spread the message is what it is all about. AXN is aggressively pushing its brand through its celebrated Need That Buzz? ad campaign. Consisting mainly of three interesting on-air ads that are being aired not only on sister channels Sony Entertainment, SET MAX and CNBC India but also on BBC Asia. Very soon the campaign hopes to reach a larger audience on Discovery Channel.AXN, which is in its third year in India, is currently in talks with Discovery for a cross air promo pack. The deal, on the verge of finalisation, stipulates that ads be aired on Discovery India and vice versa, and is likely to hit screens in the first week of November. AXN East Asia will have a similar arrangement with Discovery East Asia, says Rohit Bhandari, senior marketing manager, AXN.
