MUMBAI: A new feature that provides personalised content recommendations for subscribers has been made available by DTH player-Tata Sky on its mobile app and official website, according to a report by TelecomTalk.

ThinkAnalytics’ AI and machine learning technologies which will be based on subscribers’ viewing behaviour will be used for the recommendations and personalisation.

The new feature is aimed to help subscribers in getting relevant recommendations based on their previous viewing patterns to discover new shows, movies and channels which will be more suited to their liking.

Based on many genres, languages, and cast preferences and among others, the recommendations to the viewers will be made. As per the report, ThinkAnalytics CTO Peter Docherty said, “Tata Sky is using our enhanced metadata management solution and viewer behaviour analysis to differentiate its OTT offering and demonstrate technology leadership in India. Not only do users now benefit from an experience tailored to their tastes, but we are helping Tata Sky’s business win with increased viewer engagement.”