MUMBAI:
"We are monitoring new technology developments and are responding to these. In the next few weeks, we are going to introduce connected boxes (android boxes) for the customers who seek new age media entertainment. We also have smart stick at Rs 599," Dish TV India corporate head (marketing) Sukhpreet Singh said, as quoted by PTI.
Singh also added that the company expects to upgrade 20 per cent of its customers to online streaming services with the connected devices in the next 18-24 months. However, the price of the proposed set top boxes have not been revealed.
While the DTH platform has also launched an over-the-top platform Watcho recently, it will also help in consumer engagement and customer acquisition, according to Singh. "Currently, Watcho is free for six months. But it will attract rentals as we also offer exclusive content," he added.