Mumbai: ATEME on Tuesday announced that Thamizhaga Cable TV Communication Pvt Ltd (TCCL), one of the largest cable distribution companies in India, has chosen to implement its TITAN Live solution for their cable TV platform.

The Tamil Nadu-based multi-system operator has recently upgraded its headend platform to complement its existing cable service offering. ATEME’s TITAN Live is being used to deliver a high-quality cable-TV offering to TCCL customers. "TITAN Live enables TCCL to improve its subscribers’ viewing experience while reducing operational costs by providing exceptional video quality at low bitrates. Its full software approach also attempts to simplify deployments and operations, and profile reconfigurations, automatic switchovers, and fast updates also become much easier," said the company in a statement.

Speaking on the collaboration with ATEME, TCCL managing director Sakilan said, "We have always had a strong emphasis on quality of service and content. ATEME’s TITAN Live met our need for the best quality of image coupled with the most efficient bandwidth saving – better than any other vendor. We are very pleased with our choice – both in terms of the product and the unparalleled support we received from the ATEME team, which understands our priorities and our need to provide content of the best quality to our current and future audiences.”

ATEME's vice president, APAC - sales, Gautier Vandomme said, "We are very excited to be on this journey with TCCL. Viewers in India have such a rich variety of content to choose from; it is a great satisfaction to be helping them view this content at the best quality."